What are the opportunities in the European water sports tourism market?

Water sports are a substantial tourism niche. As part of the broader nautical segment, the water sports market is comprised of many specialist niches like windsurfing and kitesurfing, which require skill and specific environmental conditions. Other water sports, like wakeboarding, kayaking and stand-up paddleboarding (SUP), require less skill and can be enjoyed casually while on holiday. Europeans from the UK, Germany, France, the Scandinavian countries (Denmark, Norway and Sweden) and the Netherlands are water sports enthusiasts. New technologies, evolving water sports and fitness trends are driving growth in the sector.