What are the opportunities on the European wildlife tourism market?

Wildlife tourism is popular amongst European travellers – especially travellers from the United Kingdom, Germany, France and the Netherlands – and visiting wildlife attractions is often a highlight of a broader adventure trip. Africa is one of the world’s leading destinations for safaris, home to many iconic species. However, conservation of wildlife and their habitats has become a global issue and the European market is increasingly sensitive to the welfare of animals.

There is much negative publicity around wildlife attractions that manage their businesses poorly, causing suffering and harm to the animals. Most European tour operators only work with local suppliers who manage sustainable businesses that have very high standards of animal welfare and habitat conservation.