Exporting hemp apparel to Europe

The production and demand for Hemp apparel is rising due to growing consumer awareness for sustainable fashion and the environmental benefits of Hemp. Its unique characteristics combined with EU sustainability targets, make Hemp an excellent and more eco-friendly alternative to other textile materials such as cotton. To capitalise on this opportunity, exporters should emphasise the sustainability and quality of their products, navigate the regulatory landscape and buyer manuals, and engage in targeted marketing to resonate with eco-conscious consumers. Building partnerships with European retailers and online platforms is crucial for market penetration and growth.