Trend analysis Home Decoration and Home Textiles

This report shows the most important European trends in the Home Decoration and Home Textile (HDHT) for small and medium-sized enterprises (SMEs) in developing countries. From interviews with experts, it is clear that COVID-19 increased the need for professionalism in developing countries. Buyers now select products in a different way. And the requirements they have for suppliers are much higher than before. To meet the new standards, suppliers in developing countries need to increase quality in many areas of their business. Collaborating with partners is very important. In this report, we look at the 5 Es: environment, ecosystems, experience, efficiency and expertise. These represent the most important trends in the European market. We look at each E in detail and give tips on how to respond to them as an SME.