Exporting citrus and tropical juices to Europe

Citrus and tropical juices are popular beverages. They are also increasingly being used as ingredients in soft drinks, flavoured waters and smoothies. Large citrus juice manufacturers are looking at sustainable production as a way to make their operations more environmentally friendly. Europe’s largest consumer markets offer opportunities for developing-country suppliers. The leading competitors are Brazil (orange), Argentina (lemon), Israel (grapefruit), Mexico (lime), Costa Rica and Thailand (pineapple), India (mango purée) and Peru (passion fruit).