Exporting citrus and tropical juices to Europe

Citrus and tropical juices are increasingly used as ingredients in soft drinks, flavoured waters and smoothies. Sustainability is 1 of the most important requests influencing demand. There are opportunities for developing country suppliers in France, Germany, the United Kingdom, Spain, Italy and the Netherlands. New suppliers must be able to compete with strong competitors, depending on juice type. The leading competitors are Brazil (orange juice), Argentina (lemon), Israel (grapefruit), Mexico (lime), Costa Rica (pineapple) and Peru (passion fruit).