Exporting frozen berries to Europe

The demand for frozen berries in Europe is driven by the general popularity of berries. Berries are often sold as ‘superfruits’ due to their high levels of antioxidants and other nutrients. Demand is driven by the popularity of smoothies and increased use in the food processing industry. However, the market has faced some challenges in recent years because of high energy costs and inflation. As pricier fruits, the demand for berries is affected by price and consumer incomes. Prospects for growth are likely to return with stronger economic growth. There are opportunities for new developing country suppliers in Germany, France, the United Kingdom, the Netherlands, Belgium and Italy.