Exporting mango puree to Europe

The demand for mango puree in Europe is driven by the growing organic food market, the popularity of mango as a flavour and the increasing awareness of the health benefits of mango puree. The largest consuming industry of mango puree in Europe is the fruit juice industry. It is also being increasingly used as an ingredient in the baby food, bakery, confectionery and dairy industries. There are opportunities for new developing country suppliers in large markets (such as the Netherlands, the United Kingdom, Germany, France, Spain and Portugal). New suppliers must be able to compete with exporters from India. In fact, India is the largest supplier of mango puree in the world, accounting for around 23% of all European mango puree imports (PDF). In addition, the recent increase in the costs of logistics and transport are likely to challenge the ability to offer competitive pricing.