Exporting mango puree to Europe

The demand for mango puree in Europe is driven by the popularity of mango as an exotic flavour and the increasing awareness of its health benefits. The largest consumer of mango puree in Europe is the fruit juice industry. It is also increasingly being used as an ingredient in the baby food, bakery, confectionery and dairy industries. There are opportunities for new developing country suppliers in large markets, such as the Netherlands, the United Kingdom, Germany, France, Spain and Portugal. New suppliers must be able to compete with exporters from India, the largest supplier of mango puree in the world.