What are the opportunities in the European market for accessible tourism?

Accessible tourism is the ongoing endeavour to ensure that tourist destinations, products and services are accessible to all people, regardless of their physical limitations, disabilities or age. This market offers great opportunities, as competition is still limited. Suppliers of accessible tourism should be aware of the high European standards.

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Market Potential

Last updated:
Takes 28 minutes to read
Accessible Tourism for people with disabilities is a large, valuable market. It does not focus on what tourists cannot do, but on what they can do.…
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Market Entry

Last updated:
Takes 37 minutes to read
When it comes to accessibility, Europeans have some of the most inclusive attitudes in the world. They want to be able to travel regardless of their…
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