What are the opportunities in the European market for adventure tourism?

Adventure tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for adventure tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

Adventure travel is one of the biggest tourism niches in the world today, and it is likely to grow in the near future. European nationals represent a substantial group of adventure travellers, and they are keen to visit new landscapes and go on adventures in different parts of the world. Opportunities to create adventure experiences in developing countries are considerable, but local tour operators must be clear about the requirements for, and process of, launching adventure tourism travel experiences for the European market.