What are the opportunities for MICE tourism from Europe?

MICE (Meetings, Incentives, Conferences, Exhibitions) tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for mice tourism. From information about what makes Europe an interesting market for mice tourism, to European countries which offer the most opportunities for mice tourism and trends opportunities in the European mice tourism market.

MICE travel (Meetings, Incentives, Conferences, Exhibitions) is one of the most important segments of the global tourism industry. Although COVID-19 has had a significant adverse effect on business travel, business travel experts expect the segment to recover fully by 2025 as vaccines are rolled out and confidence in overseas travel returns. However, the landscape is changing as business travellers consider the need to travel for business more carefully, embrace new technologies to improve efficiency and keep themselves safe.