What are the opportunities on the European self-drive tourism market?

Self-drive tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for self-drive tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

Self-drive tourists are generally very adventurous and enjoy spending time outdoors. This is why self-drive tourism participants take trips in countries that have amazing landscapes and exciting activities. They are motivated to take self-drive tours by a desire for flexibility and freedom, so they prefer flexible itineraries. Most of these self-drive visitors want to take part in specific activities when they travel – things like nature and wildlife tourism, adventure activities, and food and wine trails.