What are the opportunities on the European self-drive tourism market?

Self-drive tourists are generally very adventurous and enjoy spending time outdoors. This is why they take trips in countries that have amazing landscapes and exciting activities. They are motivated to take self-drive tours by a desire for flexibility and freedom, so they prefer flexible itineraries. Most of these visitors want to take part in specific activities when they travel – things like nature and wildlife tourism, adventure activities, and food and wine trails.