Trends in the European market: Opportunities and threats

Which major trends in a specific sector in European markets should you know about?

Find out how to successfully respond to certain trends and learn what has changed in the European market:

• in businesses;
• for consumers;
• in economics;
• in the environment;
• in political and legal areas;
• socially; and
• in technological areas.

Possible ways to respond to these changes include:

• Finding new applications for products;
• Adapting products or introducing new products;
• Investing in new technologies;
• Entering new country markets or leaving country markets;
• Focusing on specific niche markets; or
• Changing your marketing or communication approach.

Learn more about the important trends in your sector.