The European market accounts for a large portion of the global demand for pickled chillies. Europe’s cold climate meant vegetables needed to be pickled so seasonal vegetables could be eaten throughout the year, and this practice remains relevant today. Preserved chillies can be more convenient than fresh produce and are a versatile ingredient.

European imports of coconut oil are expected to grow 2–4% annually. This growth is driven by the perceived health benefits of medium-chain triglycerides, which are the main component of coconut oil. Opportunities for new developing-country suppliers can be found in supplying sustainably produced and virgin coconut oil to large European markets such as the Netherlands, Germany, Spain, Italy, France and Belgium. New suppliers should be aware of competition from the Philippines and Indonesia.

Scandinavia is a subregion of Northern Europe consisting of three countries that share strong cultural, historical, and linguistic ties: Norway, Sweden and Denmark.

There are promising opportunities for those interested in exporting natural syrups to Europe, due to a rising demand for natural and healthier products in the food and beverage industry. While most syrups are sourced from within Europe, imports from non-European suppliers are increasing. Exporters have to comply with strict EU standards regarding safety, quality, and sustainability, and failure to meet these requirements can result in the removal of products from the market.

The European food sector offers opportunities for shea butter suppliers from emerging market economies. Shea is found in various food products, especially in chocolate and confectionery manufacturing. A growing interest in alternatives to cocoa butter and palm oil and a rising interest in healthy eating, vegetarianism, and sustainability drives this growing demand. Big processor-exporter companies account for most imports to Europe, which can provide an interesting channel for large traders.

Watering cans offer interesting opportunities due to a growing interest in green outdoor spaces and plants. Most Europeans have plants in their homes, in their gardens and on their balconies that need watering. Watering cans can also be decorative. The mid to high-end segments of the European watering can market have the most potential for you. To target these segments, you can add value through your design, craftsmanship, functionality and sustainability.

Rosemary is native to the Mediterranean region and a  key product in French and Italian cuisine. The major import markets offering opportunities for suppliers from developing countries are the Netherlands, Germany, the United Kingdom, Belgium, France, and Spain. To succeed in the European market, you will need to compete with European suppliers and suppliers from non-European countries such as Morocco, Turkey, and Egypt.