Stay informed

Want to be the first to know about new publications?

Subscribe to our newsletter

Spain is Europe’s fourth-largest import market for green coffee, with 81% sourced directly from producing countries. Although Spain has traditionally been a market with a high demand for lower-quality beans, it is slowly changing and moving closer to coffee trends in Northern Europe. Rising incomes and increasing awareness of health and sustainability are driving these changes. Spain is also Europe’s largest market for decaffeinated coffee, and the demand for certified and specialty coffee is growing.

Stay informed

Want to be the first to know about new publications?

Subscribe to our newsletter

Europe is an attractive market for exporters of Acacia gum from developing countries. European countries have a strong food and drinks sector with a growing demand for packaged and fibre-enriched foods, in which Acacia gum is an important ingredient. Sustainability and traceability are important trends. As an Acacia gum exporter located in a developing country, you must comply with strict contamination, control, and traceability regulations. Importers are the most attractive channel for entering the market.

Stay informed

Want to be the first to know about new publications?

Subscribe to our newsletter

Outdoor games and toys offer interesting opportunities. Most Europeans have access to a garden or another outdoor area, and playing outside offers affordable entertainment when budgets are tight. There is also a growing interest in green outdoor spaces. The mid- to high-end segments of the European outdoor games and toys market have the most potential for you. To target these segments, you can add value through your design, craftsmanship and sustainability.

Stay informed

Want to be the first to know about new publications?

Subscribe to our newsletter

Hammocks offer interesting opportunities. With more and more Europeans using their gardens as extra living space, they buy hammocks for comfort and/or decoration. The mid- to high-end segments of the European hammock market have the most potential for you. To target these segments, you can add value through your design, craftsmanship, functionality and sustainability.

Stay informed

Want to be the first to know about new publications?

Subscribe to our newsletter

Exporting chocolate to Europe is a great opportunity for chocolate makers from developing countries. This is because Europe is the largest chocolate importer in the world. This study shows a growing trend of importing chocolate and cocoa-based products (HS 1806) from developing countries into Europe. This is driven by a strong demand for premium and speciality chocolates, including single-origin and artisanal chocolates. However, consumers are increasingly prioritising ethically sourced products and unique and innovative flavours.

We hear a lot about Artificial Intelligence (AI), and the possibility of interacting in natural language with self-learning and developing technology-created hype. AI is about to change how we work, learn and consume, and, for the first time in history, humans and machines will work, learn and communicate with each other. These changes will also have an impact on the tourism industry. Travellers may get AI assistance in communicating with travel businesses.

Familiarise Yourself with the Possibilities and Impact of AI with Free Online Courses

Explore the world of artificial intelligence with free AI courses from the University of Helsinki, including Elements of AI and Ethics of AI. The Elements of AI course extensively introduces AI, covering core concepts such as theory, applications and basic algorithms. The Ethics of AI course examines risks and concerns like data usage, accountability and human rights. You don’t need any technical knowledge to complete these courses, and you will learn about real case studies that connect theory to practice. This course will give you a strong foundation to implement AI strategically in your tourism business.

Michael van Ham

Michael van Ham, Intern CBI & AI expert, student International Business Hogeschool Rotterdam

Besides using AI for market research and content creation, it has been a real game changer for us in creating educational resources, like destination and product training programmes for our team and for our partners.

Anna Grodzki

Anna Grodzki, Director at Matoke Tours

 

Search

Enter search terms to find market research

Stay informed

Want to be the first to know about new publications?

Subscribe to our newsletter

Volunteer tourism is a growth market driven by increased awareness of social and environmental challenges and a desire for meaningful travel experiences. It is a popular form of tourism across Europe. Working with children, wildlife conservation and marine conservation are most popular. There are many specialist providers on the market, which offer good opportunities for local tour operators who can provide authentic and immersive volunteer experiences to partner with European tour operators. 

The tour operator market for honeymoon tourism in Europe is large and lucrative. Honeymoons are very varied. Beach honeymoons are the most popular, but multi-centre honeymoons, mini-holidays and adventure honeymoons are becoming more popular. Gen Y, Gen Z and LGBTQ+ are important target groups for honeymoon tourism. Personal service and luxury are key characteristics. Germany, France and the UK are the largest European markets, followed by Italy, Spain and Poland.

Sub-Saharan Africa is and has always been one of the most popular destinations to go to when booking honeymoons. Many couples see a honeymoon as a ‘once in a lifetime experience’ so expect a high level of customer service. They prefer to stay in secluded lodges in the middle of nowhere to have some peace and quiet, and totally decompress from the excitement of their weddings.

Louisa Thompson

Louisa Thompson, Luxury Travel Specialist and Tour Leader, The Ultimate Travel Company

Search

Enter search terms to find market research

Subscribe to