Beeswax is a traditional and popular cosmetic ingredient. It is valued in Europe for its skincare benefits. The high demand in Europe exceeds local production. However, it presents opportunities for non-European suppliers. Key markets include France, Germany, Spain, Italy, the UK and Belgium. European cosmetics manufacturers value sustainability and traceability. This makes it crucial for beeswax suppliers to provide detailed documentation and demonstrate their commitment to these practices.

Rosehip oil is a popular ingredient in the European cosmetics market. It is rich in essential fatty acids and vitamins, which help with skin rejuvenation and healing. Europe offers excellent opportunities for rosehip oil exporters because it has one of the world’s largest and most active cosmetics markets. The oil is widely used in skincare for its multi-functional benefits, but many European consumers also use pure rosehip oil.

Ximenia oil is becoming more popular in the European cosmetics market due to its skin conditioning and emollient properties. Europe offers good opportunities for Ximenia oil exporters because it is one of the largest cosmetics markets in the world. It has a rapidly growing natural cosmetics segment, increasing consumer awareness and an interest in holistic beauty and ingredient-based attributes.

Germany is Europe's largest importer of honey. Although it is a major honey producer, it is still highly dependent on honey imports from other countries. Honey is not only popular as a final consumer product, but is also often used as an ingredient in the food industry. The market for table honey is driven by a strong demand for natural products. Additionally, sustainability is key in Germany, and its large organic market offers interesting opportunities for organic-certified suppliers.

The European market for natural ingredients for stress and anxiety products is growing but very competitive. Demand is driven by rising stress levels and increasing awareness of stress-related health issues. Market entry is only possible if you comply with strict requirements for your target market and segment.

Europe is an attractive market for natural ingredients in digestive health products. It is also a large importer of medicinal and aromatic plants (MAPs), saps and extracts used in health products. The regulatory environment in Europe is becoming stricter across all segments, and compliance is key. India, China, Egypt and Morocco are important competitors. Product competition comes from established species and synthetic alternatives, vitamins and minerals, digestive enzyme supplements, and prebiotic and probiotic alternatives.

The market for cowpeas in Europe is currently small, but there is potential for growth. Cowpeas are traditionally consumed in some southern European countries and by ethnic communities living in Europe. However, more and more governments and consumers want plant-based, high-protein foods. This will lead to innovative applications for cowpeas in the European market, for example in dairy and bakery products and meat substitutes.

Agritourism is a growing niche market worldwide, as farms seek to diversify their main businesses. Agritourists are enthusiastic about visiting rural environments and connecting with agricultural culture and traditions. Authentic and immersive experiences are key, and they must be delivered sustainably. Most agritourists buy experiences directly, so agritourism providers should consider their online presence in their efforts to reach the European market.