To sell almonds in Europe, you must prove food safety, quality and sustainability. Test every lot for aflatoxins, pesticides and microbes. You must also label allergens clearly and follow European Union (EU) packaging, traceability and sustainability requests. Buyers expect GFSI food safety certificates and quality that is in line with international standards. Pasteurisation is raising production costs. The main competitors are California (USA), Spain and Australia.

Food safety is still the major issue for almonds entering the European market. Strong aflatoxin prevention for new entrants can make a big difference when building your image on the European market.

Alex Herrero, Chief Procurement Officer, Carmen Barberá Cervera, S.A.

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Europe buys around half of the world’s almonds because local harvests cannot meet the demand. Healthy and plant-based trends fuel snacks, drinks and bakery uses, while buyers now favour almonds that save water, are organic and carry proof of social compliance. Spain, Germany, Italy, France, the Netherlands and the United Kingdom are the largest markets, with Poland and other Eastern European markets growing fast.

Sustainability in the almond market is becoming one of the key trends. To protect domestic origin, Spanish producers are trying to better inform traders and consumers about the added value of almonds produced in Europe without heavy irrigation, like in the United States. However, the market is strongly dependent on imports from California, so new entrants must focus on unique selling points such as organic and sustainable production.

Alex Herrero, Chief Procurement Officer, Carmen Barberá Cervera, S.A.

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Canned pineapple is popular in Europe because it is sweet, easy to store, and ready to eat all year. Germany, Spain, the United Kingdom, the Netherlands, France, and Poland import the most canned pineapple. European buyers want steady quality, good prices, and clear proof of safe and fair working conditions. Suppliers who cut added sugar or offer light syrup or juice-packed canned pineapple can meet Europe’s demand for healthier food. Exporters who offer quality fruit and clear sustainability claims have a better chance of success.

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The European fashion accessories import market is worth around €5.2 billion and grew at an average annual rate of 3.5% between 2019 and 2024. Germany, France, the Netherlands, Italy, Spain and Poland offer the best opportunities for exporting fashion accessories. Western and Northern European countries show higher potential for market entry than Eastern European countries. Poland however stands out, with high growth in recent years (including imports from developing countries), and is one of the key markets in the region.

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The European sock import market is worth around €4.17 billion, and grew at an average annual rate of 6.4% between 2019-2024. The markets offering the best opportunities for the import of socks are Germany, France, the Netherlands, Italy, Poland and Spain. While Western and Northern European countries show higher potential for market entry than Eastern European countries, Poland (ranked fifth in terms of import value) stands out with high growth in recent years, and is among the key markets of the region.

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The European coffee market consumes the most coffee in the world. Robusta coffee made up around 35% of the market between 2020 and 2023. Robusta exports went down in 2024. This is because global production went down too. However, the future for the Robusta market is good. Competition is strong, and prices are an important factor in it. Vietnam is the largest supplier.

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