Exporters who want to enter the European market for avocado pulp need to meet strict food safety, quality and sustainability requirements. They should also do regular laboratory testing and have recognised certification. You may have a competitive advantage if you can offer consistent quality, stable colour and texture, reliable shelf life and clear proof of responsible production. The strongest competition comes from established suppliers like Mexico, Peru, Colombia and South Africa.

Europe is an attractive and growing market for avocado pulp. Demand is rising as avocado consumption is increasing and buyers require more convenient processed products. Also, Europe still depends heavily on imports. The best opportunities are in markets that combine processing, distribution and final consumption, especially Spain, the Netherlands, Germany, France, the UK and Italy.

More European travellers are choosing to slow down when they travel to properly connect with the places they go. They want to spend more time in one location, connect with the local people and understand the destinations they visit. This is a real opportunity for tourism businesses in low and middle-income countries. Your location, community and way of life are what these travellers are looking for. This study explains what slow tourism is, who it attracts and how you can use it to strengthen your tourism offer.

More European buyers expect you to demonstrate that your cocoa can be traced and is produced with low emissions. This is important because cocoa production adds to climate change and is also at risk to rising temperatures and changing rainfall patterns. By taking on agroforestry and other climate-smart practices, you can reduce your emissions while becoming more productive and resilient.

Reducing greenhouse gas emissions is becoming a competitive requirement in international coffee markets. Many European buyers have committed to zero carbon emission targets by 2030 and 2050. For most of these companies, supply chain emissions make up the largest share of their carbon footprint. This means that progress toward their targets depends largely on actions taken at farm and processing level.

End consumers in Italy and Spain appreciate style and design. Italians focus more on quality and brand image, and the Spanish focus more on modern, affordable and practical styles. Both countries prefer local brands. Italy and Spain are home to some of Europe’s largest fashion retailers. These retailers operate thousands of stores worldwide, meaning they have a major influence even outside of their local economies.