Reducing greenhouse gas emissions is becoming a competitive requirement in international coffee markets. Many European buyers have committed to zero carbon emission targets by 2030 and 2050. For most of these companies, supply chain emissions make up the largest share of their carbon footprint. This means that progress toward their targets depends largely on actions taken at farm and processing level.

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Cooperatives can access carbon markets through certification schemes such as Rainforest Alliance, 4C, Fairtrade and Regen Agri. These organisations provide guidance, ensure compliance and support verification to convert sustainable practices into measurable and tradable carbon credits. Coffee cooperatives must consider promoting improved varieties from approved sources, as traditional varieties require more land and inputs, increasing emissions from fertiliser use and deforestation.

Dr. Abraham Akpertey

Dr. Abraham Akpertey, Senior Research Scientist (Coffee Breeder) at the Cocoa Research Institute of Ghana

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End consumers in Italy and Spain appreciate style and design. Italians focus more on quality and brand image, and the Spanish focus more on modern, affordable and practical styles. Both countries prefer local brands. Italy and Spain are home to some of Europe’s largest fashion retailers. These retailers operate thousands of stores worldwide, meaning they have a major influence even outside of their local economies.

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The Italian and Spanish apparel markets are struggling, but there’s still potential for small and medium-sized companies to succeed, particularly if they focus on quality, creativity, and niche markets. Italy is also an excellent gateway for exporting to the rest of Europe.

Martino Forcella

Martino Forcella, global apparel sourcing expert

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Market Potential

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Italy and Spain make up almost a quarter of the European Union’s total population (23.8%). The 2 countries together imported around €36.6 billion…
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Market Entry

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End consumers in Italy and Spain appreciate style and design. Italians focus more on quality and brand image, and the Spanish focus more on modern,…
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Italy and Spain are large and interesting apparel markets that require excellent knowledge of local business culture and consumer preferences. Both countries are located in southern Europe, are members of the European Union and have strong cultural ties. They also have similar climates, with warm, dry summers and mild winters. These conditions shape local fashion preferences for light, colourful clothing in summer and stylish but practical garments during the winter season.

The European outerwear market follows the overall apparel industry trends and developments around sustainability, circularity and corporate social responsibility. Policy initiatives under the EU Green Deal are the main drivers for these trends. For more information, see the CBI study on trends in the apparel market.

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China remains the main sourcing destination for outerwear production, thanks to their technical skill and availability of high-quality materials. Other Asian countries, like Vietnam, how shown remarkable growth in recent years, largely thanks to export to the US. Due to the tariff war, such countries might start to focus more on Europe.

Pieter van der Gaast, Partner at Oriental Holland

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Market Potential

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The European outerwear market follows the overall apparel industry trends and developments around sustainability, circularity and corporate social…
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Market Entry

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Some of the world’s most interesting apparel markets are in Europe. But setting up a business relationship with a European buyer can be challenging.…
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Europe has a large outerwear market. It had a total import value of €20.4 billion and a 5-year average growth rate of 3.9% during the 2019–2024 period. The biggest markets are Germany, Italy, France, Spain, the Netherlands and Poland. Scandinavia is also an important regional market. Outerwear made from synthetic/man-made fibres dominates this subsegment (72.9% of the total). Outerwear makes up over 10% of all European apparel imports from developing countries.

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Europe is a large market for natural ingredients in women’s health products, driven by a strong consumer preference for natural products. European…
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To access the European market, you must meet strict requirements. These vary depending on your target sector, such as food supplements, herbal…
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Europe is a large and growing market for natural ingredients in women’s health products. It is a major importer of medicinal and aromatic plants (MAPs), saps and extracts. But, the regulatory environment in Europe is becoming stricter, and market entry is only possible if you comply with all requirements for your target market and segment. Product competition comes from established species, synthetic alternatives, vitamins and minerals.

Are you looking for organic and sustainably produced moringa from West Africa? Visit BIOFACH, the world’s leading trade fair for organic food, on 10-13 February 2026, and meet Burkinabe companies to discover their moringa products in Profound’s Organic Africa Pavilion, Hall 1, Stand 1-271.

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