Tea is a popular drink in Europe. This makes Europe an interesting market for teaware. The Irish and British drink the most tea per person. Trends in tea drinking influence the design and marketing of tea sets. Although the European market offers opportunities, competition is strong. Mass-producing countries dominate the lower ends of the market, so the mid-end to high-end segments are your best options.

Articial Intelligence and Machine Learning technologies have a high market demand in Europe in all sectors. Developments in generative AI lowered the threshold for using AI and ML software significantly. To enter the European market, , you must comply with different laws, regulations and additional requirements of buyers. Tap into different horizontal and vertical market segments by subcontracting through a European service provider or through online platforms.

Generation X are often referred to as the ‘forgotten generation’ because there is limited research on this population and less knowledge about their likes and dislikes. Gen X have many characteristics that make them an appealing market. There are 165.7 million Gen Xers living in Europe. Many have families, some with children that are starting to leave home, so they want to prioritise family time now. Some Gen Xers have no children and a dual income, others are retiring and have more time for travel.

Europe is a large and stable market for cinnamon exporters. The use of cinnamon in traditional European food and beverages, as well as in product innovation and development, fuels demand. Indonesia, Vietnam and Sri Lanka are the main suppliers of cinnamon to Europe and will be key competitors for new entrants. Unique origins, storytelling and sustainability remain important, but having high levels of product safety, high-quality and diverse ranges will also give you a competitive edge in Europe.

Vanilla is one of the most widely used flavouring agents in the food industry. There is a big opportunity on the European market for suppliers from all countries of origin who can deliver high-quality vanilla at a reasonable price. A special opportunity exists for suppliers who apply sustainable practices. There is no vanilla production in Europe, meaning that it is completely dependent on imports, mainly from Madagascar and Indonesia.

In recent years, Europeans have shown an increased interest in unique cuisines and healthier foods. Where some years ago Chinese or Indian restaurants were as exotic as most consumers would go, there is now greater interest in a diversity of cuisines. This in turn boosts interest in the specific spices that are used in these cuisines. Spice mixes have become much more available and are used more often than 20 years ago. This has led to a higher demand for spices and spice mixes on the European market.

Europe is a good market for exporters of sesame seed oil from developing countries. It is the world’s biggest market for cosmetics and there is a constant demand for natural ingredients. Sesame seed oil can be used in a wide range of cosmetic products and is known for its antioxidant and anti-inflammatory properties.