The European market for lentils is split between use in traditional European and ethnic cuisines, and an expanding convenience and health food market. Versatility, healthfulness and affordability are important factors in the growing demand. Its comparatively small lentil production means that European buyers depend on imports. While the market in Europe is dominated by a few large producers, opportunities for new suppliers exist in countries like Spain, Italy, Germany, United Kingdom, France and the Netherlands.

Mung beans are a beloved product in Asian cuisine. In Europe they have long been sold as an ethnic product, and their popularity in the mainstream market has been growing over the past years. Mung beans in Europe are sold mostly as sprouts. However, many consumer goods companies have begun to sell mung bean-based pasta and chips to cater to consumers following a low-carb, high-protein diet. This is a growing market segment with many opportunities, especially in the United Kingdom, Belgium, the Netherlands, Germany, Italy and France.

Pigeon peas are widely consumed in many regions of the world. Europe is only a small market that is dominated by ethnic consumption. The traditional use of pigeon peas in South Asian, African and Latin American cuisines creates a niche in countries with large ethnic communities from these regions, particularly the United Kingdom. As it is a crop from tropical and subtropical regions, European buyers of pigeon peas rely on imports.

Nature tourism is an important segment of tourism, and it includes many niche markets. Europeans are becoming increasingly environmentally conscious and are eager to reduce their carbon footprint when they travel. They are also fond of immersive, authentic experiences that enable them to interact with nature and local communities, whilst making a positive contribution to others.

Accessible tourism is the ongoing endeavour to ensure that tourist destinations, products and services are accessible to all people, regardless of their physical limitations, disabilities or age. This market offers great opportunities, as competition is still limited. Suppliers of accessible tourism should be aware of the high European standards.

Europeans love garlic. Europe is a major market for dried garlic from developing countries. Consumers and food manufacturers use large amounts of dried garlic in a wide variety of products, besides the typical spice grinders, while production of dried garlic in Europe is very small. This makes dried garlic buyers look for supplies from outside Europe and creates plenty of opportunities for you as a supplier. China will be your main competitor, as it dominates dried garlic supplies. This study will help you find ways to differentiate your offer from that of the Chinese suppliers.