Tea is a popular drink in Europe. This makes Europe an interesting market for teaware. The Irish and British drink the most tea per person. Trends in tea drinking influence the design and marketing of tea sets. Although the European market offers opportunities, competition is strong. Mass-producing countries dominate the lower ends of the market, so the mid-end to high-end segments are your best options.
Articial Intelligence and Machine Learning technologies have a high market demand in Europe in all sectors. Developments in generative AI lowered the threshold for using AI and ML software significantly. To enter the European market, , you must comply with different laws, regulations and additional requirements of buyers. Tap into different horizontal and vertical market segments by subcontracting through a European service provider or through online platforms.
Generation X are often referred to as the ‘forgotten generation’ because there is limited research on this population and less knowledge about their likes and dislikes. Gen X have many characteristics that make them an appealing market. There are 165.7 million Gen Xers living in Europe. Many have families, some with children that are starting to leave home, so they want to prioritise family time now. Some Gen Xers have no children and a dual income, others are retiring and have more time for travel.
Europe is a large and stable market for cinnamon exporters. The use of cinnamon in traditional European food and beverages, as well as in product innovation and development, fuels demand. Indonesia, Vietnam and Sri Lanka are the main suppliers of cinnamon to Europe and will be key competitors for new entrants. Unique origins, storytelling and sustainability remain important, but having high levels of product safety, high-quality and diverse ranges will also give you a competitive edge in Europe.
Vanilla is one of the most widely used flavouring agents in the food industry. There is a big opportunity on the European market for suppliers from all countries of origin who can deliver high-quality vanilla at a reasonable price. A special opportunity exists for suppliers who apply sustainable practices. There is no vanilla production in Europe, meaning that it is completely dependent on imports, mainly from Madagascar and Indonesia.
In recent years, Europeans have shown an increased interest in unique cuisines and healthier foods. Where some years ago Chinese or Indian restaurants were as exotic as most consumers would go, there is now greater interest in a diversity of cuisines. This in turn boosts interest in the specific spices that are used in these cuisines. Spice mixes have become much more available and are used more often than 20 years ago. This has led to a higher demand for spices and spice mixes on the European market.
Europe is a good market for exporters of sesame seed oil from developing countries. It is the world’s biggest market for cosmetics and there is a constant demand for natural ingredients. Sesame seed oil can be used in a wide range of cosmetic products and is known for its antioxidant and anti-inflammatory properties.
The European market is influenced by a series of powerful trends. These changes bring both opportunities and challenges for producers of grains, pulses and oilseeds. From the growing plant protein popularity to the impact of geopolitical events, these forces are reshaping trade dynamics. Sustainability and social compliance have become non-negotiable standards, while a growing preference for authenticity in ingredients is creating new markets.
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Lentils have been eaten since prehistoric times and are a staple food in many cultures. Like other pulses, they are an excellent source of protein and nutrients. Lentils are a very versatile and inexpensive food product. This makes them an important source of high-quality protein in diets. In addition to their use in traditional and ethnic foods, these qualities are also advantageous in increasingly popular healthy, vegetarian and vegan diets. Demand is also driven by a large canning industry.
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Mung beans are an ingredient used in a variety of South Asian dishes. In Europe they are mostly consumed as sprouts, but some innovative food processors have begun to use them as pasta, ready-to-eat meals and healthy snacks, and in applications for plant-based animal product alternatives. The demand for mung beans outside of Asia (where they are an important food crop) has been growing steadily.
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