Switzerland has a diverse and thriving coffee sector, home to many large and small-scale companies. It is Europe’s sixth-largest green coffee importer and Europe’s third-largest roasted coffee exporter. All large importing and roasting multinationals have trading offices in the country. Switzerland imports coffee directly from several producing countries, making it a very interesting destination market for coffee exporters.
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Switzerland has a diverse and thriving coffee sector, home to many large and small-scale companies. It is Europe’s sixth-largest green coffee importer and Europe’s third-largest roasted coffee exporter. Switzerland imports green coffee from many different producing countries. All large importing and roasting multinationals have trading offices in the country. The Swiss market itself is characterised by a high interest in sustainable coffees and increasingly also in higher-quality coffees.
Poland is the largest green coffee importer in Eastern Europe and the ninth-largest in Europe. Although the share of direct green coffee imports by Poland is increasing, Germany is still its biggest supplier. Poland has a sizeable coffee roasting industry, which is dominated by multinational roasters and coffee brands. Certification still plays a relatively small role on the Polish coffee market, although demand is growing.
Only 4% of cocoa bean imports are organic. However, the market for organic products in Europe is growing. Consumers are becoming more health-conscious and are demanding more sustainable products. Organic cocoa imports and consumption have gone down slightly over the last few years, but are expected to recover and continue to grow. The new EU organic law could have a negative impact on organic cocoa supply in the short term. But it should also lead to growth in the long term.
The United Kingdom is one of Europe’s most important cocoa and chocolate markets. It offers opportunities for exporters of both cocoa beans and value-added cocoa products. The market combines strong demand for conventional cocoa and growing interest in sustainable, traceable and premium cocoa. To succeed, you need to understand the market opportunities and the requirements for access to the British market.
The United Kingdom is one of Europe’s largest cocoa markets, and it has high demand for chocolate products. The country buys most of its cocoa beans directly from producing countries, especially in West Africa, and has a large chocolate manufacturing industry. British buyers pay close attention to quality, traceability, certification and sustainability. This study explains the market potential for cocoa in the UK and shows how you can improve your market position and find new opportunities.
Exporters should understand not only the quality of their own beans but also how they compare with cocoa from other origins. This helps them communicate their value more effectively to buyers.
Sophie Jewett, Managing Director at York Cocoa Works
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The European market for bean to bar chocolate is small but increasing. Consumer demand for healthy and responsible products is driving this increase, as bean to bar chocolate is seen as a healthier and more responsible option. However, bean to bar (or craft) chocolate is still only estimated at about 0.2% of the global cocoa market. Bean to bar production in producing countries is only a small share of that volume. While demand is growing, total volumes will still be very small.
West Africa is the most important partner for the UK cocoa industry. However, as British consumers’ tastes change, there are also new opportunities for cocoa producers in other countries. To export to the UK, you need to follow British import regulations. These rules are very similar to EU standards, but you will need to check for updates regularly. If you want to enter this market, understanding the rules and trends is important for success.
A strong market position comes from combining compliance, traceability, quality and origin stories into one clear narrative. Together, these factors help smaller companies differentiate themselves from larger competitors.
Sophie Jewett, Managing Director at York Cocoa Works
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You can only build a successful business relationship with a European buyer if you can calculate the cost price of your apparel items. Understanding every cost involved allows you to manage production efficiently and negotiate good deals with buyers. This document guides you through selecting the most suitable calculation method for your business and correctly calculating costs yourself.
If you want to understand your profitability, you need to understand proper cost-calculation.
Naveen Kumar, Apparel Inc.
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Scandinavia and Eastern European are two relatively untapped tourism markets for Jordan in Europe. Scandinavia is a valuable outbound tourism market. Nationals from Denmark, Finland, Norway, and Sweden are keen travellers and are well known for their love of adventure activities in long-haul destinations. Pent-up demand for outbound tourism from the Nordic countries is very high and there is much potential for Jordan’s tour operator industry to tap into this market by offering exciting adventure travel products throughout the year.