On the European market you need to comply with mandatory requirements and additional requirements that buyers may have. European service providers and intermediaries are your most realistic market entry channels. As competition is strong, you should differentiate on quality rather than purely on costs. Specialising is also a good way to reduce competition.
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The European Virtual and Augmented Reality (VR and AR) market is growing exponentially. Its focus is shifting from VR to AR. While VR and AR have become relatively mainstream in the entertainment (gaming) industry, sectors where these technologies are on the rise offer you good opportunities, for example healthcare and education. Specialising in VR and AR services for such a specific sector can give you a competitive edge.
In Europe, software and digital systems are becoming more and more essential in people’s daily lives and business operations. The need for reliable, high-performance and secure software keeps growing as European consumers and business sectors go through a rapid digital transformation. The result is that the market for software testing services is growing. Companies often look for testing partners who can provide technical excellence as well as strategic value.
Going digital is crucial to success. This study presents six practical tips to help you embrace digital technologies effectively. The most prominent trend and market disrupter, generative AI, offers intelligent automation and improved decision-making capabilities. It is very important to apply digital techniques in your business if you want to be successful on the European market.
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MICE (Meetings, Incentives, Conferences, Exhibitions) tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for mice tourism. From information about what makes Europe an interesting market for mice tourism, to European countries which offer the most opportunities for mice tourism and trends opportunities in the European mice tourism market.
Walking tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for walking tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition.
Food tourism has become one of the most important tourism niches. It is widely thought that travellers can gain a true sense of a destination’s heritage, culture and traditions through food. Showcasing local cuisines and involving local communities creates opportunities for local operators to develop unique food travel products.
As technology advances, many seafood companies are investing more and more in digitalisation and in transforming their businesses into data-driven ones. It is important for you as an exporter to know the opportunities that come with digitalisation. This includes using data for monitoring production of aquaculture or fisheries, opportunities provided by e-commerce platforms, new technologies to aid your production and sales, and digital trading solutions that offer you opportunities to connect with buyers.
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As an exporter of vanilla extract targeting the European market, you must comply with strict regulations. These cover food safety, traceability, labelling and contamination. Buyers also expect certifications, sustainable sourcing and reliable documentation. Demand for natural, traceable vanilla is growing, but competition is strong. Madagascar is the biggest supplier by far, although Indonesia, Uganda and Sri Lanka are increasingly important as well.
Vanilla is a relationship-driven business. The supply chain is complex, and the risk is high. Trust between buyer and supplier makes or breaks your ability to trade. So you must always keep your customer satisfied. If you deliver good quality at a fair price, the relationship will build itself.
Niell Coetzee, Managing Director at Coetzee Ltd
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Vanilla extract is used in the food industry for its flavour and aroma. Europe offers good opportunities for vanilla exporters due to increasing demand for natural ingredients. Western European countries are the most interesting markets, because they have a strong food-processing sector and a growing demand for organic products. However, the vanilla supply chain is highly volatile. Prices can vary a lot due to supply shortages, weather conditions and market speculation. This creates challenges for both exporters and buyers.