Accessible tourism is the ongoing endeavour to ensure that tourist destinations, products and services are accessible to all people, regardless of their physical limitations, disabilities or age. This market offers great opportunities, as competition is still limited. Suppliers of accessible tourism should be aware of the high European standards.

Dried garlic is a popular taste enhancer in the European market. Food makers love its long shelf life, clean label and ability to replace salt. European imports from developing origins rose to 78,800 tonnes in 2024 and should keep increasing in 2025-2026. China still supplies the largest volumes, but buyers now also look to Egypt, India, Serbia and Uzbekistan to spread their risk.

Europe is a growing market for cardamom exporters. Increasing demand is fuelled by consumer appetites for exotic flavours and cuisines. Guatemala and India are the main suppliers of whole and crushed/ground cardamom to Europe and will be key competitors for new entrants. Suppliers from other countries may benefit from buyer demand for cardamom from unique origins and sustainably produced cardamom. Niche markets for high-quality and certified cardamom can also offer interesting export opportunities.

Europe is one of the largest global markets for pickles, especially fermented cucumbers. This is primarily because of its long tradition of consuming pickled cucumbers. Consumption is also driven by the awareness of the benefits of minimally processed foods amongst the general population. Pickles also provide a crunchy, tangy bite to sandwiches and burgers. In terms of health benefits, they contain antioxidants, probiotic organisms and minerals that protect against free radicals. Pickles are also a cost-effective choice for various cuisines.

European importers urgently need new pineapple juice sources because droughts and disease have led to reduced volumes from their current suppliers. Companies that can ship safe, certified juice in sustainable packs have stronger bargaining power. Opportunities exist for exporters from Kenya, Ghana, South Africa and Indonesia once they meet strict EU safety rules and show sustainable practices. Organic, high-pulp and not-from-concentrate (NFC) lines win shelf space in health-driven markets.

Canned beans meet many of Europe’s future food needs: affordable protein, quick cooking and a low-carbon crop. Buyers look for protein-rich, plant-based foods and want them in lighter, BPA-free packs. The biggest opportunities are in the United Kingdom and Germany, but the fast-growing markets of Romania and Sweden reward competitive prices and clean labels. Importers still control up to 95% of volumes, so gaining their trust with quality and sustainability certificates is the fastest way in.

Wellness tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for wellness tourism. From information about what makes Europe an interesting market for wellness tourism, to European countries which offer the most opportunities for wellness tourism and trends opportunities in the European wellness tourism market.