The growing popularity of food-based ingredients and rising consumer awareness of natural products in Europe are generating demand for avocado oil. There is a growing market for natural cosmetics in Europe. Avocado oil is increasingly used in personal care products as brands look to replace synthetic chemicals with natural ingredients. Avocado oil is mainly used in three market segments: food, cosmetics and health products. Avocado oil is produced in developing countries, but also in Europe and North America.
The supply chain of fresh fruit and vegetables is becoming more digital. Digital technology can facilitate aspects of each stage in the chain. It allows you to improve product quality and safety, increase efficiency and transparency, and get better access to finance and buyers. Digital tools can even help make your business more sustainable. When digitalising your business, you must carefully select the technologies you invest in, to ensure that the benefits outweigh the costs.
Digitalisation is gaining importance in agricultural production and trade. But it only works when your organisation has the means and the capacity to take the required steps. Connectivity is often a problem in rural areas.
Bas Prins, business advisor, Agriterra
There is an increasing demand for higher external and internal fruit and vegetable quality. Esthetic appearance is the main decision criterium for purchase. However, internal quality (absence of internal defects, sugar content, etc.) is becoming increasingly important. Using technology for both external and internal quality sorting allows you to increase quality and deliver consistent product quality.
Robert Peters, Director R&D, Aweta
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European table and kitchen linen imports have recovered from the 2020 dip. With most of these imports coming directly from developing countries, Europe is an interesting market for you – especially the middle- and higher-middle segments. To supply these segments, you must pay attention to design and quality. Working with sustainable materials and the ability to customise can give you a competitive edge. Demand is driven by an increased interest in slow cooking, and consumers spending more time cooking and socialising at home.
The European market for salad sets offers opportunities, but competition is strong. Given that the lower ends of the market tend to be dominated by mass-producing countries, the middle to high-end segments are likely to be the most promising for you. To appeal to these consumers, you should add value to your products through design, artisanry, materials and the story behind your salad sets. Sustainability also plays an important role.
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European imports of tableware and kitchenware have recovered strongly from their dip in 2020. With more than half of these imports coming directly from developing countries, Europe continues to be an interesting market for you, particularly the middle to high-end segments. You can use design, sustainable values, artisanry, materials and the story behind your products to add value to your salad bowls and servers. Demand is driven by an increased interest in wellness, including slow cooking and learning new skills.
The world is a vast melting pot of vibrant heritage and diverse cultures, and cultural tourism is a very large tourism segment, comprised of tangible and intangible products that showcase a country or destination’s unique history. Taking part in cultural activities while on a trip abroad is very popular with European travellers from Germany, the UK, France and the Netherlands, among others, as they are very keen to learn about cultures that are different from their own.
Birdwatching is becoming increasingly popular among European tourists. The United Kingdom is the largest European source country for birdwatching tourism, followed by the Netherlands and Germany. Birdwatching tourism attracts experienced travellers and offers spacious destinations. Therefore, the expectation is that this niche market will recover relatively fast when COVID-19 restrictions decrease.
With more than a million people belonging to our main British conservation charity, the RSPB, interest in birds and wildlife are important to many people. We love to travel, and whether you are an obsessive birder or just someone who wants to see wildlife in its natural setting, the demand for ecotourism is likely to continue increasing in future years. There are many opportunities to provide tourism products for this market, but it is important to understand the expectations of travellers. The temptation to over-promise in the hope of a short-term gain is one of the greatest risks in tourism. Being realistic about what you can provide and then providing it well are key to a longer-term business plan. Anything that helps tourism providers to understand the expectations of travellers is to be welcomed. While carbon emissions do harm the global environment to a small degree, I believe that the benefits that ecotourism bring are far greater – both in involving local communities with their local wildlife, and making people care more about the places that they visit.
Keith Betton, global birder, author and former Head of Corporate Affairs at ABTA, the Association of British Travel Agents
Nature-based tourism is one of the fastest growing tourism sectors, with a diverse array of interests and disciplines. The great thing about birding is that it is almost always available, whether in your own city or across the world. I picked up my first pair of binoculars at age four and have continued to explore nature ever since. The birding community plays a vital role in the ecotourism industry, often pioneering the development of new tourism destinations, encouraging community engagement and insisting on well-developed guiding skills from local guides. It is also one of the most particular groups of tourists with good knowledge, passion and time spent investigating exactly where to go and what to spend.
Positive sustainable tourism is critical for both local economies and the long-term protection of our natural areas and should be both well managed and encouraged.
Simon Collier, sustainable tourism expert, guide and trainer
Webinar recording
16 June 2021
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The United Kingdom is the largest bird watching market in Europe, followed by the Netherlands and Germany. The market for specialist tour operators is extensive in the UK, and they lead bird watching trips to a wide range of countries. Conservation and sustainability are important issues for European birders, and it is important that any bird watching travel product has good sustainable credentials.
The quality of local guides is the single most important element when selecting a local operator for our birding clients. It is crucial to have expert guides with local knowledge who can identify species and have a detailed knowledge of the best places to observe unique birds. Not all birding guests are the same. Some want a more leisurely pace to simply enjoy the birdlife, others to maximise the number of species and the most hardcore may only want to see a particular target species. Whilst birding guests are more flexible than general wildlife guests with regard to accommodation, they are demanding about the quality of birds and the ability and ease of observing them.
Santiago Bejarano, Co-Founder, Think Galapagos
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16 June 2021
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Bird watching tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for bird watching tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition.
Wildlife tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for wildlife tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition.