The supply chain for grains, pulses and oilseeds is becoming more digital. This is most evident for the larger commodity crops, such as wheat, soy beans and maize. Digital technology allows you to collect data, improve agricultural production and get better access to funding and markets. You must be selective in the technologies you wish to use, as there may be many tools available in your country. Other key success factors are the support of the service provider and good mobile connectivity.

To make digitalisation work for smallholder farmers of grains and pulses, a holistic approach is needed. Digitalisation in agriculture has been in full development and nowadays, there are many service providers with single-focus services, causing a lot of duplication in data collection and analysis. Finding a sustainable, integrated solution with long-term benefits is the way to go. The tool should be suitable for your local circumstances and combine different aspects, such as agricultural data and advice, financial services and access to markets.

Benjamin Kwasi Addom

Benjamin Kwasi Addom – international expert in digitalisation for agriculture

Keep it simple. The success of a tool does not depend on the latest technology, but on how the technology is understood and used by the end users. In an environment where people have low literacy and numeracy skills and poor access to internet and electricity, simple robust solutions often are more successful. An important factor is to organise a strong local network to support and promote the tool.

André Jellema

André Jellema – digital agriculture expert and AUXFIN agricultural programme manager

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European rice imports are on the rise. There is growing demand for specialty varieties like aromatic basmati rice, especially in northwest Europe. The United Kingdom leads this trend, driven by its large ethnic population. The market for speciality rice is small yet expanding. This includes organic and Fairtrade rice. However, Europe has strict requirements for pesticide residues and mycotoxins. This poses a challenge for exporters from countries like Pakistan and India.

On the European market you need to comply with mandatory requirements and additional requirements that buyers may have. European service providers and intermediaries are your most realistic market entry channels. As competition is strong, you should differentiate on quality rather than purely on costs. Specialising is also a good way to reduce competition.

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The European Virtual and Augmented Reality (VR and AR) market is growing exponentially. Its focus is shifting from VR to AR. While VR and AR have become relatively mainstream in the entertainment (gaming) industry, sectors where these technologies are on the rise offer you good opportunities, for example healthcare and education. Specialising in VR and AR services for such a specific sector can give you a competitive edge.

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Europeans increasingly rely on software and systems. Those systems should function with as few flaws or hiccups as possible. To deliver a quality product, it needs to be tested by software testing service providers. This makes the market for software testing services a thriving market. There is a particularly high demand for added value service providers. The biggest threat is the shortage of skilled software testing staff.

Going digital is crucial to success. This study presents six practical tips to help you embrace digital technologies effectively. The most prominent trend and market disrupter, generative AI, offers intelligent automation and improved decision-making capabilities. It is very important to apply digital techniques in your business if you want to be successful on the European market.

The implementation of ChatGPT has revolutionised our business processes. We are so much more efficient. It saved us an incredible 60% of our time, so we can focus on strategic initiatives and delivering exceptional results.

Outsourcing service provider who is already exporting to Europe. Based in the Palestinian Territories.

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MICE (Meetings, Incentives, Conferences, Exhibitions) tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for mice tourism. From information about what makes Europe an interesting market for mice tourism, to European countries which offer the most opportunities for mice tourism and trends opportunities in the European mice tourism market.

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Walking tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for walking tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

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Food tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for food tourism. From information about food safety and local regulations, to main food tourism market segments and distribution channels for food tourism as well as information about the competition.

As technology advances, many seafood companies are investing more and more in digitalisation and in transforming their businesses into data-driven ones. It is important for you as an exporter to know the opportunities that come with digitalisation. This includes using data for monitoring production of aquaculture or fisheries, opportunities provided by e-commerce platforms, new technologies to aid your production and sales, and digital trading solutions that offer you opportunities to connect with buyers.

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