Being one the largest fruit categories, the table grape market in Europe is very mature. Grape companies that are anticipating on the trends such as seedless grapes and sustainable packaging will be most likely to participate on large markets such as the United Kingdom and Germany.

The Babywear import market is worth approximately €7.3 billion in Europe, and it is split between Babies' garments, clothing and accessories, knitted or crocheted, which accounts for up to 77% of the value, and Babies' garments and clothing accessories, non-knitted and non-crocheted, which cover the remaining 23%. The market is growing at an average annual compound rate of 2.1%.

Fresh herbs are growing in popularity as consumers are becoming more interested in natural, healthier products and new culinary experiences. Herb preferences and consumption vary throughout Europe but, overall, the trade value is increasing with stable imports from non-European suppliers. Northern European countries show most potential for imported fresh herbs.

Europe’s mango imports have gradually increased over the past years. European consumers prefer the fibreless Kent and Keitt varieties. Tree ripe, ready-to-eat or fresh-cut mangoes are in growing demand. The main European countries that import fresh mangoes are the Netherlands, Spain, Germany, France and Belgium.

In the medium to long term, the European market for dried mango is expected to show a stable volume growth of 3-4% annually. This growth is likely to be driven by changes in the consumption patterns of European consumers, including the rising demand for healthier snacking options and a decrease in the consumption of snacks containing sugar. The United Kingdom, Germany, France, the Netherlands, Switzerland and Italy offer the best opportunities for developing country suppliers.

Europe is an interesting and growing market for exporters of dried ginger. The demand is expected to grow in the coming years and prices are slowly rising. The most interesting markets are the top-3 markets in Europe: the Netherlands, the United Kingdom and Germany. These countries import huge volumes of ginger from developing countries, which makes them ideal target markets. Italy and Spain could be interesting to exporters due to their sizeable markets and high share of direct imports from ginger-producing countries.

In 2021, around 150 million millennials were living in Europe. Of all other generations, millennials (also known as Gen-Y) travelled the most. With an average of 35 annual vacation days each and, together, they account for almost 40% of all travel expenditures. The ability to go on holiday is not merely important to millennials; it is even one of their top priorities.

Frozen berries have a lot of appeal among European consumers thanks to their versatility, nutritional benefits and healthy profile. The use of berries in desserts, breakfast meals and cooking shows a growing appetite for culinary exploration. European consumers like to consume berry-flavoured smoothies and frozen berries. Industry users also create innovative products using frozen berries as an ingredient.

Suppliers of Pacific white shrimp (Penaeus vannamei) have taken over the European shrimp market. Supermarkets and wholesalers throughout Europe sell a variety of frozen and chilled refreshed Pacific white shrimp products. The global rise in production of Pacific white shrimp has brought prices down. To reach your market and be able to gain a market share, you need to be competitive. This can be on price, but it can be easier if you can stand out on quality or certification.