Walking tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for walking tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition.
Food tourism has become one of the most important tourism niches. It is widely thought that travellers can gain a true sense of a destination’s heritage, culture and traditions through food. Showcasing local cuisines and involving local communities creates opportunities for local operators to develop unique food travel products.
As technology advances, many seafood companies are investing more and more in digitalisation and in transforming their businesses into data-driven ones. It is important for you as an exporter to know the opportunities that come with digitalisation. This includes using data for monitoring production of aquaculture or fisheries, opportunities provided by e-commerce platforms, new technologies to aid your production and sales, and digital trading solutions that offer you opportunities to connect with buyers.
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As an exporter of vanilla extract targeting the European market, you must comply with strict regulations. These cover food safety, traceability, labelling and contamination. Buyers also expect certifications, sustainable sourcing and reliable documentation. Demand for natural, traceable vanilla is growing, but competition is strong. Madagascar is the biggest supplier by far, although Indonesia, Uganda and Sri Lanka are increasingly important as well.
Vanilla is a relationship-driven business. The supply chain is complex, and the risk is high. Trust between buyer and supplier makes or breaks your ability to trade. So you must always keep your customer satisfied. If you deliver good quality at a fair price, the relationship will build itself.
Niell Coetzee, Managing Director at Coetzee Ltd
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Vanilla extract is used in the food industry for its flavour and aroma. Europe offers good opportunities for vanilla exporters due to increasing demand for natural ingredients. Western European countries are the most interesting markets, because they have a strong food-processing sector and a growing demand for organic products. However, the vanilla supply chain is highly volatile. Prices can vary a lot due to supply shortages, weather conditions and market speculation. This creates challenges for both exporters and buyers.
The Netherlands is a medium-sized coffee market playing an important role in the European coffee trade. Similar to coffee cultures in other European countries, the Dutch demand for sustainable and high-quality coffee has increased over the years. This offers opportunities to exporters of high-quality green coffees with a unique story. In addition, adopting sustainable production and trade practices is important to gain access to the Dutch market. Certified products have become mainstream on the Dutch coffee market.
France is a large, mature coffee market with a long tradition of coffee consumption. The country holds an important position in European imports of green coffee, with a well-established coffee roasting industry. The demand for certified coffee is not particularly high in France. Unlike in many other European countries, however, demand for certified products is still growing in France.
Europe is the world’s largest market for certified coffee. Rainforest Alliance, 4C, Fairtrade and organic are the main types of certification. Certification gives you better market access. However, not all certified coffee is sold as such. This, as well as the costs and what is needed for certification, shows the need for good research and careful planning before you get certified.
Hibiscus health products are becoming increasingly popular in the European market. Rising consumer awareness and the ageing European population are two major drivers that are generating demand for nutritional supplements. The COVID-19 pandemic has accelerated this trend, and it is likely to continue. There is a growing demand in Europe for natural health products, such as hibiscus-based supplements. Hibiscus is used in food and beverages, cosmetics, as well as health products. The major competing products to hibiscus include moringa, baobab and matcha.
Italy was once 1 of the most important producers of knitwear for countries in the Europeam Union (EU). That role has been taken over by China, Bangladesh, India, Turkey and others. If you want to be successful in exporting knitwear to Europe, you need to understand what qualities, styles and services are required by European buyers and what legislation you need to comply to.
If you approach a potential buyer on LinkedIn, don’t say you are the cheapest or make a generic offer. I get dozens of messages like that every week. Instead, study your prospect and be honest about your Unique Selling Points and your MOQs.
Willem van der Vis, MTR Fashion Flair
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