Black pepper, known as the 'king of spices', is the most widely used spice in Europe. Large markets, such as Germany, the United Kingdom, France, Poland, the Netherlands and Italy, offer opportunities for new suppliers from developing countries. To succeed in Europe’s black pepper market, you should focus on delivering high-quality, safe and sustainable products that comply with EU regulations. You must be able to compete with Vietnam, Brazil, Indonesia and India by offering either competitive export prices or unique and high-quality products.
Food safety certification combined with reliable and frequent laboratory tests creates a positive image for pepper exporters to Europe. Sustainable production and implementation of corporate social responsibility standards will provide extra advantages for emerging suppliers. The strongest competitors to new pepper suppliers are Vietnam, Brazil, Indonesia and India.
Risk diversification in black pepper sourcing is no longer optional. Alongside established suppliers, buyers are exploring new origins like Madagascar to strengthen supply security.
Harold Leurink, manager sales at Spice United.
Webinar recording
25 October 2021
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The growing popularity of Asian, North African and Middle Eastern cuisines, including spice mixes, sauces and condiments like curry sauces, is driving the demand for cumin seeds in Europe. Cumin seeds are also used as an ingredient in products like cheese. Large importing and consuming markets, such as the United Kingdom and the Netherlands, offer opportunities. Offering high-quality, safe and sustainable products can provide a competitive advantage. New suppliers must be able to compete with established suppliers from India, Syria and Turkey.
Coffee trade is still done mainly through personal relations and traditional trade. However, technological developments have improved many areas of the coffee supply chain and related operations. This includes traceability, farm mapping, farming practices and market analytics. In this study, we share practical tips on how digitalisation plays a role in the coffee sector and what this could mean for you.
Small and medium-sized exporters who actively use the data they already collect such as volumes, processing methods, cupping scores, soil, varieties and traceability along with photos, stories and information about the landscape, can quickly build trust with buyers and distinguish themselves from competitors.
Saurin Nanavati, founder at Ethos Agriculture
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The cocoa trade still mainly takes place through personal relations and traditional trade. However, technology has made many areas of the cocoa supply chain and related operations much better. This includes traceability, farm mapping, farming practices and market analytics. This study contains tips on how digitalisation plays a role in the cocoa sector and what this could mean for you.
I see a lot of projects that assume a level of digital skill and capacity that doesn't exist. I think it’s an uphill battle to get to that point where we can make effective market access interventions that can make the best use of a digital skill set, because right now the digital infrastructure in rural cocoa areas remains very low.
Kristy Leissle, Founder and CEO at African Cocoa Marketplace
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Europeans increasingly rely on software, systems, technologies and processes that are (inter-)connected via the internet. Artificial intelligence (AI) and quickly evolving technologies bring new complexities to the security of people, companies and systems. This makes data and systems vulnerable to cyberattacks and other kinds of cybersecurity threats. And no matter where a cyber threat comes from, it has the potential to be devastating to companies, their employees, and their customers. This is why the European market for cybersecurity is growing fast.
More and more European companies, mostly small to medium-sized enterprises (SMEs), are discovering finance and accounting outsourcing (FAO) as a cost-effective way to improve their business. The trends on the market are automation, real-time services and the demand for added value partners.
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The European retail sector increasingly relies on technology. According to research by McKinsey, about 52% of the work in retail can be automated with current technology. This means that there is great potential for retail tech in general. The COVID-19 pandemic only accelerated this trend, making most European retailers interested in adopting at least one type of retail tech solution.
The European market for finance and accounting services is large, stable and growing. The biggest challenges for you as an outsourcing company are increasing automation and extra requirements in terms of security and corporate sustainability. However, there are good opportunities if you know how to use technological inventions and/or can offer added value through your services.
Table olive demand is strong in Europe. Consumption is rising thanks to the popular Mediterranean diet, healthy eating trend and olives’ versatility in European cuisine. Opportunities for developing country suppliers can be found in the largest European markets: Italy, France, Germany, the United Kingdom, Romania and Belgium. New suppliers have to be aware of the strong competition from Spain and Greece. The other main important rivals are Morocco, Türkiye and Egypt.