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This report explains the most important opportunities and requirements for exporting knitwear to Europe. You will learn about rules and regulations, the best channels to get your product onto the market, the countries where your competitors are located and the best ways to provide a quotation.

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This report explains what the most important opportunities and requirements are for exporting Children wear to Europe. You will learn about rules and regulations, about the best channels to get your product on the market, about the countries where your competitors are and the best ways to provide a quotation.

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This report explains what the most important opportunities and requirements are in the European market for bridal wear. You will learn about the rules and regulations for exporting bridal wear to Europe, about the best channels to get your product on the market and about the countries where your competitors are.

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The cocoa market in Eastern Europe is dominated by multinationals mainly purchasing bulk cocoa. At the same time, Eastern Europe is a slowly emerging market for high-quality chocolate. Although trends towards higher quality and growing consumer knowledge lag in comparison with western European countries, Czech Republic, Poland and Bulgaria increasingly offer interesting opportunities for high-quality cocoa.

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In 2025, Europe remains a strong market for avocado oil exporters, particularly those from developing countries. Consumers increasingly seek safe, natural and traceable ingredients in their cosmetics, and avocado oil is valued for its moisturising, antioxidant and upcycling benefits, aligning with clean beauty trends. At the same time, new EU regulations and voluntary sustainability policies are raising expectations for traceability and ethical sourcing.

The supply chain of fresh fruit and vegetables is becoming more digital. Digital technology can facilitate aspects of each stage in the chain. It allows you to improve product quality and safety, increase efficiency and transparency, and get better access to finance and buyers. Digital tools can even help make your business more sustainable. When digitalising your business, you must carefully select the technologies you invest in, to ensure that the benefits outweigh the costs.

Digitalisation is gaining importance in agricultural production and trade. But it only works when your organisation has the means and the capacity to take the required steps. Connectivity is often a problem in rural areas.

Bas Prins

Bas Prins, business advisor, Agriterra

There is an increasing demand for higher external and internal fruit and vegetable quality. Esthetic appearance is the main decision criterium for purchase. However, internal quality (absence of internal defects, sugar content, etc.) is becoming increasingly important. Using technology for both external and internal quality sorting allows you to increase quality and deliver consistent product quality.

Robert Peters, Director R&D, Aweta

Robert Peters, Director R&D, Aweta

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European table and kitchen linen imports have recovered from the 2020 dip. With most of these imports coming directly from developing countries, Europe is an interesting market for you – especially the middle- and higher-middle segments. To supply these segments, you must pay attention to design and quality. Working with sustainable materials and the ability to customise can give you a competitive edge. Demand is driven by an increased interest in slow cooking, and consumers spending more time cooking and socialising at home.

The European market for salad sets offers opportunities, but competition is strong. Given that the lower ends of the market tend to be dominated by mass-producing countries, the middle to high-end segments are likely to be the most promising for you. To appeal to these consumers, you should add value to your products through design, artisanry, materials and the story behind your salad sets. Sustainability also plays an important role.

Everything should be simple and clear. This includes your concept, your catalogue (including details such as production time) and your pricing. You should be familiar with concepts like FOB and Ex Works, and you should know how logistics work. It should be easy for the customer to order from you because you have a lot of competition — if ordering is too complicated, they will choose another supplier.

Barbara Oppitz @ tabletop, bathroom and storage brand BAOLGI

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European imports of tableware and kitchenware have recovered strongly from their dip in 2020. With more than half of these imports coming directly from developing countries, Europe continues to be an interesting market for you, particularly the middle to high-end segments. You can use design, sustainable values, artisanry, materials and the story behind your products to add value to your salad bowls and servers. Demand is driven by an increased interest in wellness, including slow cooking and learning new skills.

Wildlife tourism is popular among European travellers, especially those from the United Kingdom (UK), Germany and France. Visiting wildlife attractions is often a highlight of a broader adventure trip. Africa is the leading destination for safaris to view the iconic Big Five in their natural habitats. Responsible tourism, which considers animal welfare and the conservation of natural habitats, is a big trend in the market today. This is a global issue, and one that the European market feels very strongly about. 

The future of tourism lies in regenerative models – where protecting wildlife and habitats goes hand in hand with partnering with and uplifting local communities. When operators embed conservation and community benefit at the heart of their business, they not only safeguard nature but also create resilient economies and unforgettable guest experiences. It is these authentic experiences and a focus on delighting guests that can be a positive step to attracting guests and getting repeat and referral business for the long term.

Mohanjeet Brar

Mohanjeet Brar, MD, Gamewatchers Safaris & Porini Camps

Respecting animals as individual beings is becoming more important among European tourists. It is, therefore, important to offer wildlife tourism in an animal-friendly way. Nature experiences in which the animals’ intrinsic value is emphasised are key. This strengthens the bond between people and nature.

Akke Folmer

Akke Folmer, research lecturer in sustainable tourism

 

Webinar recording

8 June 2021

 

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