If you want to successfully export processed foods to Europe, you should pay attention to what European buyers like and need. A deeper understanding of European buyers and their preferences helps SMEs offer products that buyers and their customers want. It also drives suppliers to adopt new business practices. This type of connection helps firms build a stronger market presence, boosting their long-term growth and profitability in Europe.

Open Trade Gate Sweden provides market studies, webinars and customised advice about the Swedish market for selected goods and services. Food products is one of our main focus areas and we can provide reliable and updated market intel. Our main target group is SMEs in developing economies, and in our long-term projects we can also offer capacity building that can take you all the way to a meeting with an end client in Sweden.

Linda Rydén

Linda Rydén, Trade Policy Adviser, Open Trade Gate Sweden

Finnpartnership's Matchmaking service connects companies from Finland and developing markets looking for long-term business partners. Companies from developing markets that register for the Matchmaking service have their own public profile in the online Matchmaking database. Included in the database are companies interested in exporting to Finland and in need of a Finnish partner for entering the Finnish, Nordic and EU markets. Upon registration, all companies are marketed in our monthly newsletter for visibility. We also actively market the Matchmaking database to Finnish stakeholders.

Axel Sointu

Axel Sointu, Business Partnership Lead, Finnpartnership

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The market for squid and cuttlefish has many different relevant species, origins and competitors. It is a mature market with many stable commercial relationships, modern processing facilities and many options for adding value to the raw material. Ensure that your product complies with all traceability and health and safety requirements to enter Europe. Once in Europe, make sure that your product goes to the right destination market and passes through the right channels. Competition is tough and markets know what they want.

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This document provides information about how and where to find European buyers for your IT or business process outsourcing (ITO/BPO) services. Discover the key elements that pave the path to success: understanding your unique offerings and target audience, establishing a strong online presence and making meaningful connections.

Your website is your business card, the gateway to partnership success. Showcase your best work in a captivating portfolio. Let your website speak volumes and attract the perfect partners.

Graphic designer at a Dutch/Finnish website and graphic design company

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European tour operators are bound by strict regulations. These ensure that their customers are protected financially and safe when travelling overseas. If you want to do business with tour operators in Europe, you need to make sure that your business meets their standards. The most important legal statute for them is the European Package Travel Directive.

Suppliers that have international representation or affiliations in relation to their niche market offering will better differentiate themselves. These partnerships give travel agents like us reassurance that a product or experience is suitable for that the specific market. The use of international representation can also help you build better relationships within the specific target countries and build greater awareness.

Molly Kinnaird

Molly Kinnaird, Head of Europe, True Travel

 

A sustainable destination aims to create an attractive destination for visitors, residents and local businesses that is respectful of local culture, traditions, heritage and the environment. This cannot be achieved without collaboration between the different stakeholders of the destination. In the best examples, the destination is a synergy between the leadership provided by the destination management and the engagement from local businesses, so both are working together towards the same goals.

Louise de Hemmer

Louise de Hemmer, Green Destinations Top 100

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The demand for IT outsourcing services from developing countries to the European market is showing strong growth. This surge is driven by various factors, including the rapid expansion of digital technologies, a shortage of talent and a need for cost-effective solutions. In addition, sustainability concerns are shaping the outsourcing landscape, with an increasing emphasis on environmentally and socially responsible practices. Specialisation creates potential in any sector.

In the outsourcing industry, technical knowledge is very important, but soft skills play a critical role in the success of a project. When it comes to offshore outsourcing, soft skills are often hard to find. You can really make a difference if you can offer both hard and soft skills.

ITO intermediary operating mainly in Europe and Africa

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Millennials and Gen Z are quickly becoming Europe’s main consumers and professional buyers. As a result, these generations strongly influence the home decoration and home textile (HDHT) sector and strategies. For them, an important key buying motive concerns how products for the home can improve their mental and physical wellness. Sustainability is an important aspect of this.

Craft needs a strong design component to stay relevant. The new Gen Z consumer values handmade only when it combines traditional techniques and history with a thoroughly modern design. 

David Shah, Publisher & Editor @ View Publications

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Health, flavour and convenience are all factors that drive the consumption of fresh fruit and vegetables in Europe. Consumer behaviour has become complex. Local products are attracting more attention, but there are plenty of opportunities for exporters from developing countries who meet the right standards and have the right partnerships. The fresh sector requires you to be an expert in your field and integrate into a well-organised supply chain.

We see potential for several African countries to improve their position in a wide range of fresh produce. For these countries it is important to gain efficiency. This can be done by mapping existing and potential businesses, and by setting up logistic centres that service multiple categories throughout the year. A higher level of operational excellence makes it possible to widen the product portfolio and boost the agri entrepreneurship. A great part of this portfolio can be organic! Working together makes 1+1 = 3.

Sander Dijkslag

Sander Dijkslag, Procurement and sourcing director, Eosta

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When entering the European market for pineapples, expect strong competition from multinational brands. Costa Rica covers 84% of the market with the MD2 pineapple. As a new supplier, you must focus on the right maturity and find a way to differentiate your product. Supermarkets sell most pineapples in Europe, but the wholesale market can be ideal for specialties.

On the European market, competition among pineapple suppliers is very strong. Average-quality pineapples stand no chance on the very selective air-freight market. You must do your best to always export only the finest fruits available at your packing station. Your importer will understand your shortcomings in terms of volumes, if you decide not to export fruits of lower or poor quality; on the other hand, he will not understand that you knowingly exported fruits of poor quality, just to supply forecasted volumes.

Thierry Paqui

Thierry Paqui, Consultant and quality control expert

 

Webinar recording

17 October 2022: Exporting pineapples to a mature European market

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The biggest end markets for pangasius are in Northern Europe, where consumers are most concerned with sustainability, price and convenience. The majority of pangasius enter Europe as frozen fillets, and Vietnamese exporters have the majority of the market. Most pangasius products come in through importers and wholesalers and end up in retail and food service across Europe. Make sure that your products are handled and labelled correctly and follow all mandatory and market requirements, or they may be rejected at the border or fail to sell.

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