Stone fruit is a large segment in the fresh fruit trade, but even more so in local production. You will find a large number of varieties and an even larger number of growers. When exporting plums to Europe you must take into account changing consumer preferences per country over time and look for international cooperation.
Table grapes are some of the most traded fruits in Europe. The highly developed market requires you to be innovative and competitive and to be able to deal with temporary oversupply. Growers can get most out of the market when they focus on quality, choose the right grape varieties and become part of a programmed supply.
In 2020 Belgium sourced 96% of its coffee imports directly from producing countries. The three main green coffee suppliers were Brazil, Vietnam and Honduras, accounting for about 58% of total supplies. The increasing interest in high-quality and certified coffees in Belgium underlines the growing importance of origin, traceability and social impact of coffee. This makes storytelling an increasingly important aspect for every actor along the value chain in the coffee sector.
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Mangoes are available in Europe all year round. Brazil and Peru are the two main countries supplying the European market. Mango supplies also come from West Africa (Côte d'Ivoire, Senegal, Mali and Burkina Faso), the Middle East (Israel) and Europe (Spain). To be successful when exporting Europe, you need to supply high-quality mangoes. Mangoes are transported to Europe by air, sea or by road.
Food safety certification combined with reliable and frequent laboratory tests creates a positive image for dried chilli exporters to Europe. Sustainable production and implementation of corporate social responsibility standards will provide additional advantages for emerging suppliers. The strongest competitor to new dried chilli suppliers is China. Chinese companies are combining price competitiveness with investment into safe and high-quality production.
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Blueberries are a typical retail product that require scale and professional cultivation. As a supplier, it is important to operate in close coordination with producers and establish international partnerships to reach major retailers. Over the years it has become a difficult market to enter. Good quality blueberries can still be a very profitable crop, but it takes large investments in cultivation, varieties and packing to deal with the fierce competition from Chile, Peru, Spain and Morocco.
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Blueberries are a relatively new fruit for many European consumers. But nowadays it is becoming almost a standard product for most supermarkets. This wide acceptance resulted in high volumes and will continue to provide opportunities for blueberry suppliers. The growth of blueberries has not remained unnoticed – many new growers have entered the market. In a maturing market such as blueberries it is always important to keep a close eye on supply, demand and your competition.
The summer supply of avocados in Europe is dominated by Peruvian producers with an abundant supply of Hass avocados. South Africa and Kenya supply at the same time as Peru. In the European winter, Spain, Colombia, Mexico, Chile and Israel take over. Supply gaps are becoming smaller due to increasing global production and this only leaves room for suppliers that meet high retail standards.
To ensure the quality of our avocados in Kenya, we have involved agricultural specialists who are familiar with European quality standards. This way our producers are trained in good agricultural practices, and our avocados are handled correctly at the farms as well as in the pack houses. By investing in our people, we are able to grow beautiful conventional and organic avocados.
Edwin Alum – Managing Director Mula Export, Kenya
Webinar recording
1 March 2022
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Avocados have become a standard product for European retailers. The demand for avocados is strong and still growing. More and more suppliers from new avocado countries try to enter the European market. With competition becoming more intense, occasional oversupply becomes inevitable. In the next years, you will see the avocado market mature further, with more focus on fruit ripening and higher standards.
Europe is a strong market for workwear, with a total import value of €2.7 billion and a 5-year average growth of 4.8%. The biggest markets include Germany, France, The Netherlands, Belgium, Italy, and Poland. Men’s Workwear is the dominating product subsegment in most countries, accounting for 70-85% of the total, but Women’s Workwear is typically more expensive per unit.