Germany relies on imports to guarantee a year-round supply of fresh produce. Almost 40% of Germany’s fresh fruit and vegetable imports come from developing countries. The opportunities for tropical and exotic fruit are growing, such as bananas, grapes, avocados, blueberries and mangos. The same is true of (exotic) vegetables such as tomatoes, capsicum, beans, asparagus and pumpkins. The German organic market is the largest in Europe, which makes it attractive for suppliers from developing countries.

My most important advice for exporters seeking to enter the German market is to be patient and always look at quality. Do not rush to enter the market, as this is not something that happens overnight. Spend time on understanding the market and look for a buyer that aligns with your company vision and philosophy. When you start business with a buyer, begin with a few containers and you will learn by experience.

Nina Patil

 

Nina Patil, Director of Indian table grape grower-exporter Fresh Express. 

 

 

Webinar recording

17 October 2023

 

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The processed fruit and vegetables market is one of the largest European food sectors. It has an import value of almost €40 billion and counts thousands of players. There are many ways to identify potential buyers among the many players. The tips below provide you with a short but detailed guide on how and where to find buyers for your processed fruit and vegetable products. However, finding a buyer does not guarantee that you will sell your products to them. This depends on many factors, some of which are out of your control.

Exhibiting at large trade events can be costly for small companies from developing countries. If that applies to you, consider participating in selective face-to-face events with a limited number of qualified buyers. In that case, you will have more time to talk to potential buyers, compared to crowded trade events. However, more time does not guarantee success if you are not prepared. So present your unique selling points, bring samples and answer your buyers' questions honestly.

Chris Debove

Chris Debove
CEO, Polaris Meetings, France

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If you want to successfully export processed foods to Europe, you should pay attention to what European buyers like and need. A deeper understanding of European buyers and their preferences helps SMEs offer products that buyers and their customers want. It also drives suppliers to adopt new business practices. This type of connection helps firms build a stronger market presence, boosting their long-term growth and profitability in Europe.

Open Trade Gate Sweden provides market studies, webinars and customised advice about the Swedish market for selected goods and services. Food products is one of our main focus areas and we can provide reliable and updated market intel. Our main target group is SMEs in developing economies, and in our long-term projects we can also offer capacity building that can take you all the way to a meeting with an end client in Sweden.

Linda Rydén

Linda Rydén, Trade Policy Adviser, Open Trade Gate Sweden

Finnpartnership's Matchmaking service connects companies from Finland and developing markets looking for long-term business partners. Companies from developing markets that register for the Matchmaking service have their own public profile in the online Matchmaking database. Included in the database are companies interested in exporting to Finland and in need of a Finnish partner for entering the Finnish, Nordic and EU markets. Upon registration, all companies are marketed in our monthly newsletter for visibility. We also actively market the Matchmaking database to Finnish stakeholders.

Axel Sointu

Axel Sointu, Business Partnership Lead, Finnpartnership

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The market for squid and cuttlefish has many different relevant species, origins and competitors. It is a mature market with many stable commercial relationships, modern processing facilities and many options for adding value to the raw material. Ensure that your product complies with all traceability and health and safety requirements to enter Europe. Once in Europe, make sure that your product goes to the right destination market and passes through the right channels. Competition is tough and markets know what they want.

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This document provides information about how and where to find European buyers for your IT or business process outsourcing (ITO/BPO) services. Discover the key elements that pave the path to success: understanding your unique offerings and target audience, establishing a strong online presence and making meaningful connections.

Your website is your business card, the gateway to partnership success. Showcase your best work in a captivating portfolio. Let your website speak volumes and attract the perfect partners.

Graphic designer at a Dutch/Finnish website and graphic design company

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Sustainability is the number 1 trend in tourism today. It is urgent and essential that we support the global commitment to achieve net zero by 2050. Transformational travel is directly linked with sustainable travel as a key trend, focusing on personal growth and self-discovery through authentic, immersive and sustainable experiences. Other key trends in tourism are the use of digital technology to increase efficiency and work more sustainably, and catering to Gen Y, Gen Z and the accessible tourism market.

Travelling responsibly is no longer a ‘nice-to-have’ in the minds of consumers. The need for a resilient, low-impact tourism sector is increasingly obvious. Demand for trips that are low carbon in design, often in the shoulder season and in destinations off the beaten path, is on the rise. Pair this with a shifting focus to meaningful travel experiences rooted in genuine connection, and the impact becomes even more acute. As travel businesses, responding to these trends isn’t a matter of gaining a competitive advantage, but of creating lasting and systemic change to future-proof our industry.

Sara King

Sara King, GM of Purpose, Intrepid Travel

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European tour operators are bound by strict regulations. These ensure that their customers are protected financially and safe when travelling overseas. If you want to do business with tour operators in Europe, you need to make sure that your business meets their standards. The most important legal statute for them is the European Package Travel Directive.

Suppliers that have international representation or affiliations in relation to their niche market offering will better differentiate themselves. These partnerships give travel agents like us reassurance that a product or experience is suitable for that the specific market. The use of international representation can also help you build better relationships within the specific target countries and build greater awareness.

Molly Kinnaird

Molly Kinnaird, Head of Europe, True Travel

 

A sustainable destination aims to create an attractive destination for visitors, residents and local businesses that is respectful of local culture, traditions, heritage and the environment. This cannot be achieved without collaboration between the different stakeholders of the destination. In the best examples, the destination is a synergy between the leadership provided by the destination management and the engagement from local businesses, so both are working together towards the same goals.

Louise de Hemmer

Louise de Hemmer, Green Destinations Top 100

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Over the past year, leading trends influencing the processed fruit and vegetables market in Europe involved sustainability, and especially environmental issues such as waste reduction, changing consumer habits towards more personalised and healthier diets, food safety, transparency and convenience.

In today’s dynamic food and beverage landscape, consumers are actively shaping the supply chain with their preferences and values. For ingredient suppliers, the key to seizing a significant share of the market lies in championing purpose-driven change. Those who empower their clients to lead the charge in the food and nutrition transition, facilitating innovation in both new and existing product categories, will find themselves at the forefront of this evolving market.

Reindert Dekker

Reindert Dekker, EuroBras Trade & Development

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The demand for IT outsourcing services from developing countries to the European market is showing strong growth. This surge is driven by various factors, including the rapid expansion of digital technologies, a shortage of talent and a need for cost-effective solutions. In addition, sustainability concerns are shaping the outsourcing landscape, with an increasing emphasis on environmentally and socially responsible practices. Specialisation creates potential in any sector.

In the outsourcing industry, technical knowledge is very important, but soft skills play a critical role in the success of a project. When it comes to offshore outsourcing, soft skills are often hard to find. You can really make a difference if you can offer both hard and soft skills.

ITO intermediary operating mainly in Europe and Africa

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Millennials and Gen Z people are quickly becoming the main consumers and professional buyers in Europe. As such, they are strongly influencing home decoration and home textile (HDHT) brands and strategies in the market. Their key buying motive concerns how products for the home can improve their mental and physical wellness. Sustainability is one important aspect in this regard.

Craft needs a strong design component to stay relevant. The new Gen Z consumer values handmade only when it combines traditional techniques and history with a thoroughly modern design. 

David Shah, Publisher & Editor @ View Publications

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