Europe is an interesting market for exporters of dried ginger. Demand has grown significantly over recent years and this trend is expected to continue. Chinese and Nigerian companies are the main suppliers of both whole and ground ginger to Europe and will be key competitors for new entrants. New supplying countries with high-quality ginger should consider accessing a niche market in Europe, for example the organic and fair trade ginger market.
Europe has a large food and beverage industry that demands natural additives for various applications. There is an increasing demand among consumers for healthier and more sustainable food ingredients instead of artificial ingredients, boosted by stricter European Union (EU) legislation. This evolution is driving up demand for natural additives which makes Europe an interesting market for export companies producing natural sweeteners, emulsifiers, and natural colours, among others.
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Tuna loins prepared for the canning industry are individual tuna fillets gutted and cleaned — organs, skin, bones and black meat are removed — then cooked and frozen at -18ºC by blast or contact freezing. Most pre-cooked frozen tuna loins come from skipjack and yellowfin tuna. Europe has domestic tuna fisheries, but the European canning industry still sources a large percentage of its input from outside the EU, giving exporters potential opportunities to enter this large and interesting market.
The European market for wild caught warm-water shrimp comprises approximately 35% of all European shrimp imports from outside of Europe and can be divided into two segments. First, head-on shell-on (HOSO) and headless shell-on (HLSO) large-size shrimp. Second, smaller sized peeled and deveined or undeveined (PD and PUD) block frozen shrimp. The former is a low-volume, high-value market, the latter is a high-volume, low-value market. This study focuses on the opportunities for wild caught warm-water shrimp from Asia and Africa.
There is an increasing demand, in Europe, for processed and easy-to-use fish and seafood and, with that, an increasing demand for canned fish. European consumers, and therefore your clients, are also increasingly
demanding higher quality, healthier and more sustainable canned products. There is much potential to export canned fish to Europe. These studies help you understand the European market and the best ways of getting your product on it.
Europe is a large and stable market for most fresh fruit and vegetables. The demand for year-round availability and a wide choice of produce maintains Europe's dependence on suppliers from outside Europe. The consumption of healthy, mostly conventional products like sweet potatoes and avocados will continue to increase. The European blueberries market will also remain interesting, especially giving chances for organic-certified produce.
Spread your market risks by diversifying your target markets. Not only within Europe, but also outside Europe. Stay in close contact with buyers to stay on top of market developments.
Piet Schotel
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The European fish and seafood market faced serious challenges due to COVID-19. The global pandemic caused shifts both in European demand for imported fish and seafood and in the supply of seafood in producing countries. At the same time there are a number of notable trends unrelated to COVID-19 that continue to present opportunities and threats to the market. Learning to adapt your business to the new reality is an essential ingredient for success.
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Europe’s Muslim community is young, growing and has buying power. They are increasingly using social media to find role models and to express their style as well as their religious identity. Fashion more generally is also becoming more inclusive of minorities.
For an increasing percentage of European end-consumers, the use of sustainable materials is an important factor when deciding to buy an apparel item.
Rachel Cannegieter, Rethink Rebels
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Germany relies on imports to guarantee a year-round supply of fresh produce. Almost 40% of Germany’s fresh fruit and vegetable imports come from developing countries. The opportunities for tropical and exotic fruit are growing, such as bananas, grapes, avocados, blueberries and mangos. The same is true of (exotic) vegetables such as tomatoes, capsicum, beans, asparagus and pumpkins. The German organic market is the largest in Europe, which makes it attractive for suppliers from developing countries.
My most important advice for exporters seeking to enter the German market is to be patient and always look at quality. Do not rush to enter the market, as this is not something that happens overnight. Spend time on understanding the market and look for a buyer that aligns with your company vision and philosophy. When you start business with a buyer, begin with a few containers and you will learn by experience.
Nina Patil, Director of Indian table grape grower-exporter Fresh Express.
Webinar recording
17 October 2023
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The processed fruit and vegetables market is one of the largest European food sectors. It has an import value of almost €40 billion and counts thousands of players. There are many ways to identify potential buyers among the many players. The tips below provide you with a short but detailed guide on how and where to find buyers for your processed fruit and vegetable products. However, finding a buyer does not guarantee that you will sell your products to them. This depends on many factors, some of which are out of your control.
Exhibiting at large trade events can be costly for small companies from developing countries. If that applies to you, consider participating in selective face-to-face events with a limited number of qualified buyers. In that case, you will have more time to talk to potential buyers, compared to crowded trade events. However, more time does not guarantee success if you are not prepared. So present your unique selling points, bring samples and answer your buyers' questions honestly.
Chris Debove
CEO, Polaris Meetings, France
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