Europe is the world's largest cocoa market and the largest market for organic cocoa. Organic chocolate products are available across all price ranges in Europe, from low-end supermarket brands to premium and high-quality products. Demand for organic cocoa is expected to continue to grow, driven mainly by sustainability concerns and growing consumer interest in health and wellness. Remember that all actors in the supply chain must be certified and must comply with EU organic regulation for your organic cocoa to be sold as such on the European market.
The United Kingdom is 1 of the main chocolate markets in Europe. The British chocolate market is increasingly focused on ethical consumption, and more and more consumers are demanding chocolates produced from fairly traded and/or organic cocoa. Cocoa imports remained relatively stable until 2021, when there was a significant reduction due to Brexit and the impact of the global COVID-19 pandemic. Supplies of cocoa beans to the UK are heavily dominated by 2 countries: Ivory Coast and Ghana.
Europeans are the world’s main consumers of chocolate, and increasingly demand high-quality chocolates, as well as products that hold aspects proving sustainable and ethical trade. This provides opportunities for exporters of tree-to-bar chocolates. However, tree-to-bar is a small niche market, without an established trade structure. To position your product adequately in Europe, you will need to comply with European legislation applicable to chocolate products, and you will need excellent marketing skills, good knowledge of the market and connections in the sector.
Regenerative tourism represents a sustainable way of travelling and discovering new places. People have been travelling for centuries. Travel with tourism as a primary motive has only developed into one of the most important economic sectors worldwide over the past few decades. This development has not been without negative impacts. Tourism has major environmental impacts (such as biodiversity loss, landscape impact, waste and water scarcity) and social impacts (such as overtourism, gentrification and social uprising).
Recognition that the economic engine of tourism, as currently practiced, is unsustainable, is slowly entering mainstream awareness. In times of such rapid and radical change on every front (environment, economy, politics, society and technology), tourism is proving far more vulnerable than many want to admit.
(Anna Pollock, 2019)
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Opportunities in the regenerative tourism market
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You can only build a successful business relationship with a European buyer if you can calculate the cost price of your apparel items. Understanding every cost involved allows you to manage production efficiently and negotiate good deals with buyers. This document guides you through selecting the most suitable calculation method for your business and correctly calculating costs yourself.
If you want to understand your profitability, you need to understand proper cost-calculation.
Naveen Kumar, Apparel Inc.
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Scandinavia and Eastern European are two relatively untapped tourism markets for Jordan in Europe. Scandinavia is a valuable outbound tourism market. Nationals from Denmark, Finland, Norway, and Sweden are keen travellers and are well known for their love of adventure activities in long-haul destinations. Pent-up demand for outbound tourism from the Nordic countries is very high and there is much potential for Jordan’s tour operator industry to tap into this market by offering exciting adventure travel products throughout the year.
Seaweed is seen as a modern-day ‘superfood’ due to its nutritional benefits. It can easily be used in many dishes. Seaweed is interesting for the European retail, food service and processing industries. This study focuses on the opportunities and challenges of exporting red, green and brown seaweed. To enter the market you must meet mandatory requirements set by the European Union and focus on sustainability.
The Netherlands is a good market for developing-country suppliers, in particular for exporters of tropical fruit such as avocados, mangoes, bananas and small exotic fruits for re-export. Its dominant hub function and growing domestic consumption make the Netherlands a promising export market. As a supplier, you can benefit from this by paying attention to sustainable production and offering specific market-focused solutions.
The Netherlands offers a very well organised supply chain for fresh produce. There is a high level of efficiency and digitalisation, collecting data along the way. As a supplier, you can improve your competitive position by capturing your own data, for example on your sustainable practices, such as integrated pest management (IPM).
Matthijs Montsma, Fresh Produce Centre
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17 October 2023
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In the Netherlands, you will find a diverse group of importers and traders with international networks. They partner with strong suppliers in countries such as Peru and South Africa. To supply Dutch buyers, you need to be well prepared in terms of requirements. Requirements are strict regarding pesticide residues, quality, supply security and sustainability.
Organise yourself through a sector association. Become part of public-private cooperation in your country. This way, you can build a professional profile and become more attractive to Dutch importers. It will also help you to stay informed about changing international requirements.
Matthijs Montsma, Fresh Produce Centre
Remember that many of the requirements in the Netherlands come from German retailers. For this reason, Dutch traders are very strict on certifications and pesticide residues. It is best to prepare for the highest standards. This way, your product will be suitable for most markets and you will be able to negotiate the best possible price.
Michel Peperkamp, market expert, ICI Business
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17 October 2023
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The Netherlands is a main entrance point for fresh fruit and vegetables into Europe. Its experience in trading fresh produce and efficient infrastructure make it an interesting country to explore. The Dutch market itself is a competitive market with a well-developed convenience segment and a dominant supermarket channel. Importers play a crucial role in checking whether fresh products meet the specific standards of Dutch supermarkets, as well as those of other European buyers.