Regenerative tourism represents a sustainable way of travelling and discovering new places. People have been travelling for centuries. Travel with tourism as a primary motive has only developed into one of the most important economic sectors worldwide over the past few decades. This development has not been without negative impacts. Tourism has major environmental impacts (such as biodiversity loss, landscape impact, waste and water scarcity) and social impacts (such as overtourism, gentrification and social uprising). 

Recognition that the economic engine of tourism, as currently practiced, is unsustainable, is slowly entering mainstream awareness. In times of such rapid and radical change on every front (environment, economy, politics, society and technology), tourism is proving far more vulnerable than many want to admit.

Anna Pollock

(Anna Pollock, 2019)

 

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Opportunities in the regenerative tourism market

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You can only build a successful business relationship with a European buyer if you can calculate the cost price of your apparel items. Understanding every cost involved allows you to manage production efficiently and negotiate good deals with buyers. This document guides you through selecting the most suitable calculation method for your business and correctly calculating costs yourself.

If you want to understand your profitability, you need to understand proper cost-calculation.

Naveen Kumar

Naveen Kumar, Apparel Inc.

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Scandinavia and Eastern European are two relatively untapped tourism markets for Jordan in Europe.  Scandinavia is a valuable outbound tourism market. Nationals from Denmark, Finland, Norway, and Sweden are keen travellers and are well known for their love of adventure activities in long-haul destinations. Pent-up demand for outbound tourism from the Nordic countries is very high and there is much potential for Jordan’s tour operator industry to tap into this market by offering exciting adventure travel products throughout the year.

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Seaweed is seen as a modern-day ‘superfood’ due to its nutritional benefits. It can easily be used in many dishes. Seaweed is interesting for the European retail, food service and processing industries. This study focuses on the opportunities and challenges of exporting red, green and brown seaweed. To enter the market you must meet mandatory requirements set by the European Union and focus on sustainability.

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The Netherlands is a main entrance point for fresh fruit and vegetables into Europe. Its experience in trading fresh produce and efficient infrastructure make it an interesting country to explore. The Dutch market itself is a competitive market with a well-developed convenience segment and supermarkets as a dominant sales channel. International traders and supermarkets require strict compliance with product quality and sustainability standards.

The trend of healthier diets is likely to positively impact the demand for spices such as curcuma longa. The Netherlands, Germany and the United Kingdom remain the main markets for Curcuma longa in Europe. However, the UK has lost its leading position in the European curcuma trade. It used to be the hub for trade, processing and distribution of this spice to other European countries, but since Brexit in 2020 this has changed considerably.

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Navigating complexities and customer demands in the EU turmeric market

4 December 2023

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The spices and herbs supply chain is becoming increasingly digital. Digital technology can facilitate aspects of each stage in the chain. It lets you improve product quality and safety, increase efficiency and transparency, and better access finance and buyers. Digital tools can even help make your business more sustainable. When digitalising your business, think carefully about which technologies to invest in to be sure the benefits will outweigh the costs.

We are able to collect simple but valuable farm-gate transaction data based on full transparency and trust in order to analyse the socio-economic situation of producers in our supply chains.

Evert-Jan Verschuren

Evert-Jan Verschuren, Sustainable Supply Chain Programme Manager at Verstegen 

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For most European tourism providers today, embedding sustainability into all aspects of their business has become common practice. Before COVID-19, sustainable tourism was becoming increasingly important to the travelling public. Climate change leading to soaring temperatures, wildfires, floods, and other extreme weather events is now widely accepted to be a direct result of human behaviour. Countries, governments and citizens are urgently seeking to reduce carbon emissions, which impacts every industry in the world, including tourism.

Sustainability in tourism is on the edge of a breakthrough. Present day consumers expect companies to minimize their environmental impact and maximize their social returns. More and more outbound operators expect their partners to work on sustainability. This offers a major competitive advantage for inbound operators who have reached certification. Certification is achievable for all companies, large and small and in all destinations. We do not expect you to do the impossible or anything which does not make business sense. To help businesses we have developed a comprehensive and inspirational training and tool package to lead you through the process and provide international recognition.

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Naut Kusters – General Manager, Travelife for Tour Operators

My advice to local tour operators would be to build sustainability into the heart of your business. Think carefully about all the positive and negative impacts your business has on the environment and communities where you operate.  Make and implement a clear plan to maximise the benefits and minimise the burdens. This will mean you can confidently communicate your approach, your progress and successes to the companies you do business with. Work closely with others in the destination where you operate to share challenges and solutions, and most of all emphasise how being a sustainable travel company offers a better customer experience – one that’s local, authentic, special and memorable.  

Rebecca-Armstrong--Sustainability-quote

Rebecca Armstrong, Destinations Programme Office, The Travel Foundation

 

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Digitalisation is increasingly present in the supply chain of food and food additives. The COVID-19 pandemic sped up this digital change, as players, from farmers to exporters, began to use digital solutions in their work in response to pandemic-related challenges. Digitalisation offers many benefits for suppliers, such as expanding markets, improving process efficiency and crop productivity, and creating better relationships with buyers.

E-commerce will be a leading sales channel in the B2B food ingredients industry, despite its relations tradition. This is due to multiple factors such as the expectations of a young generation, technical developments (AI), resource scarcity, and the need to improve productivity.

Jasper Schouten, CEO of 1-2-Taste

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The  popularity of South Asian, North African and Middle Eastern cuisines contributes to the increasing demand for cumin seeds in Europe. The United Kingdom is the largest cumin seed importer in Europe, providing specific opportunities for suppliers of the curry industry. Other opportunities for new suppliers from developing countries can be found in other large or growing markets, such as Germany, the Netherlands, France, and Poland.

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