Europeans love garlic. Europe is a major market for dried garlic from developing countries. Consumers and food manufacturers use large amounts of dried garlic in a wide variety of products, besides the typical spice grinders, while production of dried garlic in Europe is very small. This makes dried garlic buyers look for supplies from outside Europe and creates plenty of opportunities for you as a supplier. China will be your main competitor, as it dominates dried garlic supplies. This study will help you find ways to differentiate your offer from that of the Chinese suppliers.
Europe is a growing market for cardamom exporters. Increasing demand is fuelled by consumer appetites for exotic flavours and cuisines. Guatemala and India are the main suppliers of whole and crushed/ground cardamom to Europe and will be key competitors for new entrants. Suppliers from other countries may benefit from buyer demand for cardamom from unique origins and sustainably produced cardamom. Niche markets for high-quality and certified cardamom can also offer interesting export opportunities.
Europe is one of the largest global markets for pickles, especially fermented cucumbers. This is primarily because of its long tradition of consuming pickled cucumbers. Consumption is also driven by the awareness of the benefits of minimally processed foods amongst the general population. Pickles also provide a crunchy, tangy bite to sandwiches and burgers. In terms of health benefits, they contain antioxidants, probiotic organisms and minerals that protect against free radicals. Pickles are also a cost-effective choice for various cuisines.
The European Union is the largest market for pineapple juice, accounting for more than 45% of total global imports. The Netherlands is the leading European and global importer of pineapple juice. In Europe, it is followed by Spain, Italy, Germany and France. The leading developing country suppliers of pineapple juice are Costa Rica and Thailand.
Europe imports more than half of the world's canned beans. A major factor driving demand for canned beans in Europe is rising consumer demand for plant-based alternatives to meat, products with no additives and convenience products. Major importing markets in the region such as Germany, France, the Netherlands, Belgium, Austria and Sweden provide excellent opportunities for suppliers from developing countries.
Wellness tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for wellness tourism. From information about what makes Europe an interesting market for wellness tourism, to European countries which offer the most opportunities for wellness tourism and trends opportunities in the European wellness tourism market.
Yoga, spa, hot springs tourism, eating healthily and maintaining fitness are all important elements of wellness tourism. Although wellness tourism was severely impacted by the pandemic, the practice of personal wellness is now more important to consumers than ever before. Strict regulations around health, safety, cleanliness and qualifications are key to keep participants safe and generate confidence in local operators’ abilities and professionalism.
Aim for quality over quantity. Instead of trying to cater to everything and everyone, do fewer things well. Pick what you ultimately want to be known for and strive to be the best at that. Guests will be more likely to recommend or revisit hotels/destinations that they enjoyed and truly believe in. They also tend to have a good idea of which wellness product they would like and are looking for a unique, authentic, personalised experience.
Alexis Gortler, English Market Manager, Spa Dreams
Wellness tourists who travel further afield are often looking to try wellness remedies, treatments or rituals that are unique and special to a particular destination. Local operators who combine these with other tourist experiences like being out in nature or learning about the local culture can attract these wellness tourists who want to maintain or improve their physical and mental wellbeing while on a trip.
Claudia Wagner, Managing Director, FIT Reisen
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The European market for natural food colours is driven by innovation, health, safety and sustainability. Due to an increasing consumer demand for natural colour alternatives to artificial additives, the industry is constantly searching for raw materials and extracts that can meet performance, stability and safety requirements. At the same time, the industry is increasingly demanding compliance with sustainability standards and practices. This is a reaction to the growing consumer attention to the provenance of food and beverages.
As an exporter of food colouring, it takes time to establish your brand and reputation on the market. If you want to be successful, you need to invest in local stocks and adopt highly effective distribution systems. Think about how to differentiate, for example in terms of packaging size and/or pricing. Be mindful that 50% of the market value is in the hands of small and medium-sized enterprises.
Jasper Schouten, CEO & Co-Founder
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A growing demand for immunity health products and a drive for innovation in the food supplements sector offer opportunities for botanicals with immune-boosting properties. Demand for natural health products has been growing for years, although exporters of immune-boosting botanicals are facing strong competition from vitamins and minerals with authorised health claims. Examples of immune-boosting botanicals include baobab, hibiscus, moringa, acerola berries, ginger, cat’s claw and turmeric.
The European market combines several characteristics that make it a promising market for natural food colours. Europe has a large food and beverage industry that demands natural food colours, increasingly substituting artificial additives with natural alternatives. This is because European consumers are paying more attention to the origin of their products.