On the European market you need to comply with mandatory requirements and additional requirements that buyers may have. European service providers and intermediaries are your most realistic market entry channels. As competition is strong, you should differentiate on quality rather than purely on costs. Specialising is also a good way to reduce competition.
Enter search terms to find market research
The European Virtual and Augmented Reality (VR and AR) market is growing exponentially. Its focus is shifting from VR to AR. While VR and AR have become relatively mainstream in the entertainment (gaming) industry, sectors where these technologies are on the rise offer you good opportunities, for example healthcare and education. Specialising in VR and AR services for such a specific sector can give you a competitive edge.
Europeans increasingly rely on software and systems. Those systems should function with as few flaws or hiccups as possible. To deliver a quality product, it needs to be tested by software testing service providers. This makes the market for software testing services a thriving market. There is a particularly high demand for added value service providers. The biggest threat is the shortage of skilled software testing staff.
Going digital is crucial to success. This study presents six practical tips to help you embrace digital technologies effectively. The most prominent trend and market disrupter, generative AI, offers intelligent automation and improved decision-making capabilities. It is very important to apply digital techniques in your business if you want to be successful on the European market.
Enter search terms to find market research
MICE travel (Meetings, Incentives, Conferences, Exhibitions) is one of the most important segments of the global tourism industry. Although COVID-19 has had a significant adverse effect on business travel, business travel experts expect the segment to recover fully by 2025 as vaccines are rolled out and confidence in overseas travel returns. However, the landscape is changing as business travellers consider the need to travel for business more carefully, embrace new technologies to improve efficiency and keep themselves safe.
Walking tourism is a very popular tourism adventure activity in the world today. Travel products can be developed relatively easily and require less financial investment than many other travel products. This presents good opportunities for knowledgeable local operators to enter the European market. European walking tourists are increasingly keen to stay active whilst on holiday and like to enjoy authentic cultural experiences that can be naturally paired with walking tourism products.
Food tourism has become one of the most important tourism niches in recent years. It is widely understood that through food, travellers can get a true sense of a destination’s heritage, culture and traditions. European tourists are increasingly keen to enjoy immersive and authentic experiences while on a trip away from home. Showcasing local cuisines and involving local communities offer multiple opportunities for local operators to develop a unique food travel product in their own destination.
As technology advances, many seafood companies are investing more and more in digitalisation and in transforming their businesses into data-driven ones. It is important for you as an exporter to know the opportunities that come with digitalisation. This includes using data for monitoring production of aquaculture or fisheries, opportunities provided by e-commerce platforms, new technologies to aid your production and sales, and digital trading solutions that offer you opportunities to connect with buyers.
Enter search terms to find market research
The Netherlands is a medium-sized coffee market playing an important role in the European coffee trade. Similar to coffee cultures in other European countries, the Dutch demand for sustainable and high-quality coffee has increased over the years. This offers opportunities to exporters of high-quality green coffees with a unique story. In addition, adopting sustainable production and trade practices is important to gain access to the Dutch market. Certified products have become mainstream on the Dutch coffee market.
There is a growing interest in high-quality and sustainably produced coffees in the Netherlands, which might provide producers with interesting opportunities. In this segment, good story-telling and adherence to sustainable production and trade practices is important.
Lisanne Groothuis: market researcher
After decades of deteriorating coffee quality in the Netherlands, more consumers are starting to embrace specialty. Innovative importers and micro-roasters are popping up. Certified coffee is gaining ground, particularly in the midsegment coffee for large mainstream retail.
Jeroen Kruft: CBI expert
Enter search terms to find market research
Vanilla extract is used in the food industry as a flavouring agent and for its aroma. Europe is a prospective market because of growing demand for natural ingredients. Western-European countries are the most interesting export markets for suppliers of vanilla extract. The COVID-19 pandemic has affected the supply chain in various ways. One positive impact is that it created higher demand in 2020 because of the rise in home cooking.