In the long term, the European market for dried grapes is expected to grow 1%–2%. This growth is driven by the rising interest for healthy snacking and innovative bakery and confectionary products using dried grapes as an ingredient for sugar replacement. The United Kingdom is the world’s largest importer of dried grapes, offering opportunities for developing country suppliers. Other attractive markets are Germany, the Netherlands, France, Italy and Poland.

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In the long term, the European market for canned fruits and vegetables is expected to grow around 1–2% per year. Products face significant competition from similar ones in the fresh and frozen market, as well as from dried fruit and vegetables. As consumers move away from sweetened products, one important trend is consumer preference for canned fruits soaked in their own natural fruit juices or in light syrup instead of standard sugar syrup.

Generally speaking, demand for canned fruits and vegetables is decreasing or stagnating and is shifting towards the frozen segment. From the producer’s perspective, challenges with the canned food industry are numerous and include climate change, very demanding certification requirements, as well as an increase in the cost of metals.

Joe Chawkatly

Joe Chawkatly, CEO, PARMA Handelsgesellschaft mbH

 

For the European consumer, and the German consumer in particular, the demographic structure plays a fundamental role in the shift of consumption behaviour. Single households are considerable, and the family size is getting smaller. Hence, these customers tend to buy small portions or ready-to-eat meals.

Joe Chawkatly, CEO, PARMA Handelsgesellschaft mbH

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In the medium to long term, the European market for dried tropical fruit is expected to show stable growth of 5-6% in volume annually. This growth is likely to be driven by changes in the consumption patterns of European consumers, including rising demand for healthier snacking options and a decrease in the consumption of sweet snacks. The United Kingdom, Germany, France, the Netherlands, Belgium and Italy offer opportunities for developing country suppliers.

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Exporting herbs to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for export of herbs and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

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Exporting peas to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for exporting peas. From information about buyer requirements and certifications when exporting peas, to main market segments and distribution channels for exporting peas as well as information about the competition.

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Exporting exotic tropical fruit to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for exporting exotic tropical fruit. From information about buyer requirements and certifications when exporting exotic tropical fruit, to main market segments and distribution channels for exporting exotic tropical fruit as well as information about the competition.

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Exporting aubergine to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for export of aubergine and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

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Most European imports of textile furnishings, including cushion covers, come from developing countries. This makes Europe an interesting market for you. The mid- and higher-end segments of the European cushion cover market have the most potential. To target these segments, you need to add value to your products through design, artisanry, sustainability and storytelling. Creating cushion covers as part of a wider range of similar products or in combination with blankets and throws also offers opportunities.

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Most European imports of handwoven rugs originate from developing countries. The middle and high-end market segments offer you the most opportunities. To supply to these segments, you can use traditional techniques and designs to add a story to your products. Working with sustainable materials and co-creation can give you a competitive edge. Banning child labour is an especially relevant issue in the handwoven rug industry.

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The European market for Christmas tree decorationsis growing, along with consumers’ holiday spending. This offers you good opportunities, as most European imports of Christmas articles come from developing countries. However, low-cost, high-volume production dominates the market. To compete, you can focus on high-end segments and niche markets, such as sustainable Christmas tree decorations. Premium niches are small, but profitable if you can offer well-designed, exclusive products.

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