European imports of the product groups that include vases have grown considerably in recent years. With more than half of these imports coming directly from developing countries, Europe continues to be an interesting market for you. Consumers’ need to bring nature into their home keeps driving demand. Particularly the mid-high segment offers you good opportunities. You can target this segment by adding value to your products through design and craftsmanship. Sustainability is also important in the mid-high market.

Growing consumer interest in wellness and the spa experiences, at home or not, are driving up the popularity of hammam towels in the European market. The public health restrictions imposed in reason of the Covid-19 pandemic further stimulate this demand. The middle and high-end market segments offer you the most opportunities. To supply to these segments, you can use special techniques and materials. Working with sustainable and organic materials and offering the ability to co-create with your buyer can give you a competitive edge.

European imports of ceramic dinnerware are growing and almost half of them come from developing countries. This makes Europe an interesting market for you, particularly in the mid- and higher-end segments of the ceramic dinnerware market. To target these segments, you need to add value to your products through design and storytelling. Adding sustainable elements and handmade designs also offers opportunities.

European cutlery imports are growing, with almost half of them coming from developing countries. This makes Europe an interesting market for you. Depending on your concept, a high or lower-middle market is available to you. The latter requires an innovative design approach, where the former is based on high productivity and low cost. Generally, sustainable values are new to this category and can be used to differentiate.

As the world’s leading candle importer, Europe is an interesting market for you. Demand is mainly driven by candles creating ambience in the home. In addition, candles increasingly play a supporting role in maintaining and improving consumers’ physical and mental wellbeing. The mid- to high-end market has the most potential for you. To target these segments, you can add value related to the origin of your ingredients, high-level craftsmanship and design, gift packaging and sustainability.

The demand for mango puree in Europe is driven by the popularity of mango as an exotic flavour and the increasing awareness of its health benefits. The largest consumer of mango puree in Europe is the fruit juice industry. It is also increasingly being used as an ingredient in the baby food, bakery, confectionery and dairy industries. There are opportunities for new developing country suppliers in large markets, such as the Netherlands, the United Kingdom, Germany, France, Spain and Portugal.

Demand for dried tropical fruit in Europe is driven by the healthy snacking trend and the popularity of exotic flavours. New developing country suppliers can find opportunities in large importing, processing and consuming countries such as the United Kingdom or Germany. Emerging suppliers can gain a competitive advantage by offering safe, sustainable and high-quality products with stable prices.

The demand for frozen berries in Europe is driven by the general popularity of berries. Berries are often sold as ‘superfruits’ due to their high levels of antioxidants and other nutrients. Demand is driven by the popularity of smoothies and increased use in the food processing industry. However, the market has faced some challenges in recent years because of high energy costs and inflation. As pricier fruits, the demand for berries is affected by price and consumer incomes. Prospects for growth are likely to return with stronger economic growth.

The demand for frozen vegetables in Europe is driven by convenience and healthy eating trends. European consumers’ busy lifestyles and the need for healthier eating options drive the demand. Opportunities for new suppliers can be found in large markets, particularly Germany, France, Belgium, the United Kingdom, Italy and the Netherlands. New suppliers must be able to compete with leading suppliers from Belgium, Spain and Poland as well as emerging suppliers like China, Turkey, Ecuador and south-east European countries.