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The European market is a good source of tourists looking for community experiences. The highest demand is from Germany, the UK, France, Spain and the Netherlands. Sweden is an emerging market for community-based tourism (CBT) as Swedes have a strong desire to travel and learn about new cultures. CBT experiences are sold through a range of channels, including direct sales to fully independent travellers (FIT) and via European tour operators to small groups and individual tourists from the scientific, academic, volunteer and education (SAVE) markets.

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Europe is a strong market for denim imports, despite experiencing a moderate decrease in both import value and volume due to the Covid-19 pandemic. The total import of denim to Europe reached a value of €7.4 billion in 2020 (compared with €7.7 billion in 2015), reaching a negative average annual growth rate of -0.8% from 2015 to 2020.

The European market has the world’s most robust and protective legal framework regarding regulation of cosmetic products. This legislation also contains certain minimum requirements for cosmetic ingredients. If you want to export your shea butter to Europe, you must consider the legal and additional buyer requirements regarding quality and packaging. Usually, the main entry channel is through European distributors.

The European market for shea butter is becoming stricter. European buyers want products that can be traced back to the source of collection and processing to ensure sustainable practices and environment protection. As smallholder shea collectors and producers of handmade shea butter, we face big challenges and must strive to meet these requirements before exporting. Small exporters may increase their chances of entering the European market through trade shows and trade missions as well.

Georgina Koomson, Ideal Providence Farms, Ghana

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The European market for recycled fashion is growing thanks to increasing awareness amongst brands and end consumers and ever stricter environmental regulations. Recycled fashion can be produced from cutting waste and post-consumer waste. Demand will grow not only for products made from recycled yarns and fabrics but also for ‘circular’ supply chain solutions that enable buyers to collect, repair and recycle post-consumer waste.

The first step towards circularity is in your product’s design. From the outset, think about what you can do with your product at the end of its lifecycle.

Jeanet van der Stoel

Jeanet van der Stoel, CSR manager at Groenendijk Bedrijfskleding

 

Webinar recording

7 April 2022

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Europe is an attractive market for exporters of stevia in developing countries. Food and beverages represent the largest manufacturing sector in Europe, where stevia is increasingly used as a sugar substitute. The increasing consumer interest in healthier lifestyles is an important driving force. The European organic food market is the second-largest in the world and continues to grow steadily. Western-European countries offer the most opportunities for stevia from developing countries.

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Europe is an attractive market for exporters of seaweed hydrocolloids in developing countries. It has a strong food and drink sector with a growing demand for packaged and vegan foods, where seaweed hydrocolloids are used as an important ingredient. Sustainability and traceability are important trends. As a seaweed hydrocolloid exporter in a developing country, you must comply with regulations for contamination, control, and traceability.

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The European food and drink sector offers opportunities for coconut sugar suppliers in developing countries. Growth is driven by rising consumer demand for natural and healthy food products. Rising consumer demand for organic and vegan products is also generating demand for coconut sugar in Europe. Coconut sugar can be segmented into its end-user sectors: food and cosmetics. Most coconut sugar in Europe is used by the food sector. The main producer countries of coconut sugar are Indonesia, the Philippines, India and Thailand.

The global outbreak of the COVID-19 virus is having a major impact on international trade. As the market for processed fruits, vegetables and edible nuts may slow down, processors have to adapt. This study provides you with a step-by-step plan. It describes the immediate actions you should take as well as actions that prepare you for doing business in the future.

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The global outbreak of the COVID-19 virus is having a major impact on international trade, travel and communication. Companies trading in home decoration and home textiles may face considerable challenges, as do many other sectors. At the same time, there may also be new opportunities. This study discusses the impact of the pandemic on the consumer, the market and the trends in this sector. It also shows you the actions you can take to make your business future-proof.

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